LCD Enclosure For Outdoor Digital Signage Protection

Digital signage is being used to provide informercials as well as educate people, discover how floor standing LCD advertising screens are helping in the race to provide people with information on how to prevent AIDS.

AIDS (Acquired Immunity Deficiency Syndrome) is one of the most prolific killers of the new decade. There are many ways in which people catch this through sexual contact, sharing needles, infected blood and even being born from a carrier of it. Now countries such as Africa that have a major problem with this killer, needs to inform and educate people on how to prevent the spread of this deadly disease.

A small project using digital posters of 40” are being deployed in Botswana so that people can be taught how to avoid this killer, so they remain safe. Once this has been proven to work it will be rolled out throughout Africa.

The solution.
The floor standing LCD advertising player has a large 40” screen that has an in built media player, the content is stored on a memory card, normally CF due to their high storage capacity.

Then the commercials are displayed educating the locals on how to avoid the dangers associated with AIDS. Using a floor standing solution is ideal as it saves on floor space due to their tiny foot print and they are very portable.

Currently in Africa, families are made up from older and sometimes younger brothers and sisters looking after their siblings, as the parents may have contracted the disease and died, this way if these children are educated and understand how to avoid the risks they have a chance of growing up into adult hood and they can then pass this information on to their family.

As well as floor standing units, wall mounted digital poster are used in medical centres so that patients can watch the information displayed on the screens whilst waiting for treatment.

LCD Enclosure Global manufacture a range of outdoor LCD enclosure for the digital signage market, as wella s providing digital posters.

LCD Enclosure Global – anything else is a compromise.

Digital signage is all about the content, so it has to be compelling and attention grabbing, otherwise you will you be wasting the funds you have invested. One of the main issues is how to update the content.

This is one of the many questions we are asked, many new installers like the ease of use of the digital poster and the low cost of the solution, but they are then confused with the electronic menu board, it looks identical.

Now like everything, getting the correct tool for the job is essential, this is were the similarities ends.

Digital Menu board.

Normally a digital menu board is connected to a media player these media players are rather unique as they can be networked together, so when you update content on one screen it can update throughout the network.

Most media players that can be networked have software built in to them so that scheduling is simple.

So how are they updated?

A networked media player is controlled from a central point, much like updating a website. On one side of the monitor screen will be the computer with the content on it and on the other side will be the portion that represents the digital signage network, so all you have to do is update the relevant part of the content that you are uploading and the network will then synchronise at a preset time and the new content will display, however if you require immediate changes for sale items or emergencies, this too is also controlled by clicking synchronise for immediate effect.

Digital poster.

These are a commercial grade screen with an in built media player in one unit, the only external cable is the power cord. There are two options for content updates, the first is to store the new content on a memory card and swap the old card for the new one, or use a Flash drive. The drawback with a digital poster is that if you have more than 5 screens the chances are that you will forget one screen and it will be displaying old content.

A digital poster is ideal when used in a beauty or hair salon as the offers will be constant throughout the year, with only seasonal changes for Christmas, holidays and special occasions.

LCD Enclosure Global are a leading manufacturer of outdoor LCD enclosures, as well as supplying indoor digital signage solutions including a range of digital poster and digital menu boards.

Contact +44 (0)844 3578687

LCD Enclosure Global – anything else is a compromise.

Pharmacies are the next wave of businesses that are looking to invest in digital signage, discover the technologies they are using.

Why Pharmacies are investing in digital signage.

This is a brand of customer service where practitioner and patient interactive and occasionally it is of a confidential nature, now chemists are using electronic signage for two very distinct reasons. They will function on two fronts, firstly as an information system and secondly as an opportunity to up sell. When have you been to the doctors for vaccinations for a holiday and you need to purchase some Malaria tablets? The most convenient solution is to call on the pharmacy adjacent to the doctors or near by, to make the relevant purchases.

When you enter the chemists the pharmacist takes your prescription and scans it, this then puts you in a wait queue (there is nothing more frustrating than hanging around the counter waiting for your completed prescription.) This queue list is automatically updated on 36” LCD screens throughout the chemists so that you can see from any where in the store when your medication is ready to collect – this acts as the customer information part of the project.

The second part is to up sell and the best time to up sell is during the holiday season ranging from May to September and not forgetting Christmas.

How do they up sell?

During the holiday season for example people will get check ups at the doctors or vaccinations for an up coming holiday, so when they visit the chemist to collect their medication they may see digital advertising marketing products such as sun screen, travel adapters, flight pillows and flight socks (that go towards preventing DVT on long haul flights.) Most people will see the ads and make the purchase so they do not forget to have them for the holiday (1 less thing to think about).

The same can be said for Christmas, one chemist retail chain actually prints their own Christmas catalogue offering very innovative gift ideas and using this technology, when less mobile people go to the chemists they see the ads and can then buy gifts for their family rather than making another journey into town at a later date, this is ideal for our aged community as well as young mums who are having their babies assessed.

How is it done?

The bar code scanner collects the relevant data and extracts through the terminal the patients name and then passes the data to an external media player, this media player holds the content for the digital adverts and adds the patients to the queue list, once the patient collects the prescription their name is then removed from the list.

On the LCD displays (commercial grade screens), the screen is divided into zones, these zones present news feeds at the bottom with the main content in the main zone, this main zone displays the information commercials and when a prescription is ready to collect the patients name replaces the advertisements in large letters, so everyone can see, now for the visually impaired audio can be integrated into the solution so when the name is displayed, it is also announced.

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LCD Enclosure Global offer digital signage solutions for both indoor and outdoor digital signage, from digital posters and digital menu boards through to outdoor LCD enclosures.

Call +44 (0) 844 3578687

LCD Enclosure Global – anything else is a compromise.

Some people are confused with the digital signage solutions that are on offer when used for digital signage indoors, however in this article we will try and eliminate any confusion. Find out which is the cheapest solution and why and if it would work for your project.

Digital Poster.

This is the affordable solution available for indoor digital signage, a digital poster consists of a commercial LCD display panel with an internal media player that is built in to the rear of the screen.

Now with it being the basic level digital signage solution they do have challenges, the main issue is that any content has to be updated manually, by either swapping the  old memory card with a new memory card with new content already stored on it or through a flash drive that is inserted in to the USB port on the media player – not a an ideal choice if you have several digital posters over several sites in different cities and countries.

LCD Advertising displays.

These are usually floor standing and are almost identical in operation to a digital poster,  but there is a option to make these screens wireless so that you do not have to go to each location where every poster is to update the content.  These can be linked to a wireless provider such as 3G wireless modem and you can then log in to the media player remotely and update content through the WIFI connection.

Both options have the facility to set the units to power on at a preset time and power off when the building is empty, reducing power consumption and offering a more power efficient digital signage solution.

They also have the option to include scrolling text in varied sizes, and can even scroll in different directions.

Hopefully, this has given you an overview of what is available for indoor digital signage that will not leave you feeling as if you have been mugged.

LCD Enclosure Global manufacturer a range of LCD enclosures that are used for outdoor digital signage, as well as supplying a range of digital posters.

LCD Enclosure Global – anything else is a compromise.

Outdoor digital signage is huge and will keep increasing, the number of road side bill boards is set to increase and these are to be swapped out with either LED or LCD technology, replacing the old printed solutions.

Now with LED advancements it makes putting digital outdoor signage in the reach of most businesses, as the conventional method would be to use as large a screen as possible, then finding an enclosure to fit them offering vandal and weather protection.

So the solutions are either to purchase large LCD enclosures to fit screens up to 80” or to purchase an LED video wall that comes in one metre sections and is as cost effective as purchasing a commercial grade screen of equivalent size.

The LED panels consist an a number of Light emitting diodes that are arranged at 16mm centres these provide a fantastic image that can be seen up to 40 feet away, the result is that the video wall or outdoor digital signage solution is only limited by your budget, normally customers have thought that it was too expensive and are pleasantly surprised when they discover the affordable price.

These panels come in their own weatherproof and vandal proof case; they are fitted into a frame and mounted on to the wall, they then have a controller fitted that controls each panel, similar to tiling software, so you can arrange the panels as you wish to create a jaw dropping impression.

Due to the affordable nature of these LED video walls they will soon be replacing the old printed road sign billboards as they are becoming increasingly popular in the Middle East where extreme weather conditions and the sand will normal put an end to any outdoor digital signage project.

Money dominates most projects (well all actually) now there are solutions that will have a faster return on investment and if you can offer a 10 metre wide x 5 metre high video wall displaying customer ads you will

Hotels are increasingly looking to find new and innovative ways to market their hotel and services offered at the hotel, now they are investing in digital posters for up selling their services.

How many times have you been to a hotel and found all the information you need for the surrounding areas as well as things to do at the hotel? I for one have rarely found this, this is why once we find a good hotel we like we keep going back to it, as it is the unique touches that makes each stay exceptional.

Now hotels are using a range of digital menu boards and digital posters to sell to new guests as well as returning guests. These innovative hotel owners are moving with technology and are using high definition images and video of their hotel and surround attractions, giving visitors and casual callers additional information, making the hotel the perfect choice.

Using digital posters in street based hotels such as in Blackpool and Scarborough can inform potential guests of the room décor and the potential quality of the accommodation, especially when the hotels have restaurants as the most profitable menu items can be marketed to visitors with mouth watering pictures and this could possible fill the restaurant as well as the hotel.

Then a larger digital solution (digital menu board) could welcome the guests at the reception area, here images of the hotel enforcing the quality of the establishment with the guests. These digital menu boards start at 40” and go to a massive 80” display compared to the digital poster that starts at 17” and go up to 40 “.

Both have a built in media player so there are almost zero installation costs, you just need to create the content and you are ready to launch your digital signage campaign.

LCD Enclosure Global offer a range of outdoor digital signage enclosures that they manufacture as well as a range of indoor digital signage solutions that includes digital posters and digital menu boards.

LCD Enclosure Global – anything else is a compromise. Contact them to get the best deal on LCD enclosures.

Telephnoe +44 (0) 844 3578687

Outdoor digital signage at any golf club can very rewarding financially, from creating extra revenue streams for little investment to providing important customer information.

Outdoor digital signage is a wide term and it covers almost everything, including bus shelter advertising, vehicle digital signage, advertising in car parks and now on the golf club.

When deploying digital signage on to a golf course there are some obvious problems, the first is the potential to the hardware through accidental damage from a golf ball, then there is protection to the screen when the greens are closed to golfers and children call to collect balls (we know they do…). Then there is the weather and if any golfer knows about this it is a British golfer due to the varied weather we get, from freak rain showers to heavy snow and wind.

The only solution is to put the outdoor digital signage into a specially manufactured case call an LCD enclosure, these units offer the protection they need, some units come complete with thermostatic cooling and heater with the option for air conditioning, creating a micro climate for the signage hardware.

Normally manufactured from steel, this solid steel LCD enclosure offer all year round protection, making maintenance a breeze and playing body guard to the hardware when the club house is closed.

The benefit of using a commercial screen and a media player is that the content can be updated remotely, perfect if you own a couple of golf clubs in a certain country, the content can be updated without anyone having to visit site or even mailing the content for someone at the site being responsible for the update, this way you know it has been done and if you need to update content it will take you just seconds.

This solution can also display RSS feeds that include news and the weather, so know when a rain shower is forecast and you are ware of breaking news as and when it happens.

LCD Enclosure Global supply a range of digital posters and LCD advertising screens at very cost effective prices, as well as manufacturing a range of outdoor LCD TV enclosure.

Call +44 (0)844 3578687

LCD Enclosure Global – anything else is a compromise.

Digital signage is being deployed on golf courses to improve the clubs image with the business users among their customers, as well as providing valuable information for general users.

So let us look at the options available in digital signage hardware and where they could be used.

LCD advertising screen.
These are free standing digital posters, normally with screens in excess of 40”, complete with an integral media player and are ideal for locating in areas where visitors congregate, such as foyers.

Uses – used for providing information to visitors and regular members alike, on future events, such as the “Christmas Do”, or any charity event, as well as providing information these units can also be interspersed with advertisements from local businesses promoting their service and goods, from the local taxi company to restaurants and hotels, perfect for when businesses have organised a “golf day”.

Digital poster.
These normally have screens from 17” in size up to 40” but there are some exceptions that do go up to 80”. These are wall mounted and also have an integral media player, perfect for locker rooms and just outside restaurant doors.

Uses – these can be used for advertising special deals that are available from the “club shop”, or breakfast deals with an SMS number, “just text how many is in your party for a bacon sandwich and coffee for each member of your group only £2.50 each”. And then it is delivered to you and your group on the fairway.

Both of these solutions are entry level digital signage solutions and cost any where from £400 up to £2,500 for massive free standing LCD advertising screens with a 52” display. These are ready to go straight out of the box, you just have to create the content and done you digital signage solution is working and if you are selling advertising spots on your signage systems the return on investment will be very fast.

Return on investment.
Imagine you have 20 companies who advertise on your hardware in your venue and you charge each business £100 per month, in the first two months you would have generated 2 x £2,000 and the hardware will have been paid for as well as hiring someone to create content, the next 10 months are pure profit, giving you an extra income stream of 10 x £2,000, not bad for investing in technology.

LCD Enclosure Global supply a range of digital posters and LCD advertising screens at very cost effective prices, as well as manufacturing a range of outdoor LCD TV enclosure.

Call +44 (0)8 44 3578687

LCD Enclosure Global – anything else is a compromise.

A cost effective solution to any digital signage campaign is known as an LCD advertising displays, these are free standing digital signage displays.

Like all businesses the health care sector is looking to create an extra revenue stream, during an initial meeting they realised that if they deployed an electronic signage solution they could also integrate some advertisements from the pharmaceutical manufacturers and suppliers and create some much needed cash.

Were are LCD advertising displays used?
An LCD advertising display can be used to display any form of information to customers or patients, they can be used in cinemas to inform customers what movie is showing at the correct theatre to providing patient waiting lists in hospitals mixed with advertising spots from suppliers. They can also be used at car dealerships to display the range of vehicles the dealership has access too, as well as displaying data on the used vehicles they can also stock.

What is an LCD advertising display?
These displays are specially manufactured as they are a free standing digital sign, each unit comprises of a commercial display that has an integral media player, so it is a straight out of the box solution for any small to medium business.

What is not included?
The only thing is not included is the content, so you have to either outsource this or have your IT department create something that will represent what you are trying to achieve.

The content can be created using many different types of software from PowerPoint to custom software specifically for digital signage, many offer a try before you buy package so you can see if it is right for you.

Now with selling advertising spots on a system can be very lucrative as the revenue created will definitely pay for the hardware and the if you charge a monthly fee, after the first two or three months the revenue will all be profit.

This now is a massive jump in technology and more and more advertising displays will be deployed in healthcare environments.

LCD Enclosure Global also offer a range of LCD advertising displays as well as being the leading manufacturer of flat screen enclosures.

LCD Enclosure Global – anything else is a compromise.

There are 4 parts to any successful outdoor digital signage solution, without one of these key building blocks, the wall is sure to collapse. Let us analyse each block.

1)      LCD display – for outdoor use, the best type of screen is a sun bright screen, these works perfectly in direct sun light with no effect to the screen. A commercial screen is the ideal choice, as these are designed for constant use rather than the TVs we have at home that are only used a few hours per day – a commercial display is designed to run 24 x 7.

2)      Media players – there are three types of digital signage media players, one is wireless, one is hard wired and the other is based on storing the content on to a storage device, such as a memory card. These vary in price from the cheapest, this being the memory card type with the hard wired media player next with the wireless unit being the most expensive. The choice will be dictated by the projects requirements, the most popular sellers are the hard wired and wireless solutions as the content can be uploaded from one central location if you has a medium to large signage network.

3)      Software – this normally comes in two forms, the first is to create the content that will be displayed on the digital signage network and there are many free or trial packages online to try, before you commit to purchasing the media content creation software. The other type of software is normally built into the media player, so many screens can be controlled from one central office through a browser window as if you where on the Internet. The media players for memory cards have a built in menu and is controlled through a remote control, much like a remote for a TV.

4)      LCD enclosure – so without protection, how is your digital signage solution going to work? This is the primary function of an LCD enclosure to protect the hardware from water and excessive heat, this can be in a kitchen or on a beach, out on the streets of New York or in a hospital in North Carolina. These flat panel enclosures offer protection not only from the weather but also potential attack from vandals and thieves.

At the end of the day, it would be futile to spend days laying fibre for the media players to find that the screens had been damaged or even worse stolen. Each one of the above points can help you achieve digital signage Nirvana.

LCD Enclosure Global - manufacture a range of LCD enclosures that are for the outdoor digital signage industry.

Call +44 (0) 844 3578687

LCD Enclosure Global – anything else is a compromise.