28
Jul

The Advantage of London Digital Signage

London Digital Signage.

There are almost too many advantages of London digital signage to mention in one article, but let’s look at who, why and where it is most advantageous.

As London is a tourist mecca (all year round) advertising plays an enormous part of bringing in addition income for businesses, including restaurants, theatres, hotels and places of interest. This helps the UK economy by billions of pounds.

Tourist mecca – London Digital Signage.

floor standing touch screen displays

So who would benefit from London digital signage? Obviously city centre areas – billboards, totems, kiosks and wall mounted screens offer any number of benefits, including many languages – which appeals to everyone.

Weatherproof TV screen enclosures offer accessibility whilst protecting the hardware from the elements and damage, like theft or vandalism. Shops, businesses, sponsors and promoters can all take advantage of the cost effective investment of installing video walls or individual media screens. Whether it is used to promote a product or service, merchandise or a show, this kind of media is well suited to a video screen, as it can broadcast visual elements, along with text and other graphics, combined to create a stunning advertising campaign. Imagine the amount of foot traffic, pairs of eyes and visitors seeking information in the UK’s capital. Of course it’s not just limited to London, many areas around the country and indeed any city in the world.

London digital signage

Why is London digital signage so successful? Outdoor advertising has come a long way in such a short space of time; traditional pasted billboards on roadside hoardings has become almost obsolete and have been replaced with stunning moving images on huge electronic screens. It is adaptable – at the click of button, so changes can be made in real-time and therefore it is constantly up to date. As many more advertising campaigns can be displayed on one ‘board’, in contrast to the one poster billboard; the cost can be shared out between several different businesses. It really is an ‘eye-catching’ phenomenon, which although has been around for more than a decade, it is still evolving and producing even more sophisticated displays. The quality of the visual display is exceptional in many weather conditions – from bright sunlight to dull cloudy days.

Deciding where to position a digital signage screen is a big consideration and can be a costly mistake, but the important points to consider are:

  • the best visual point for the target audience
  • planning issues (ie. a listed building)
  • alternatively place the screen inside the shop window
  • in most cases, check the position of the sun, which will dictate the screens luminosity
  • will the content be uploaded via the internet (multiple screens) or individually via a USB flash drive?
  • How secure will the hardware be – weather, damage and interference can all cause down time

There is no doubt about the success of digital signage advertising, as more and more screens are being erected on the London skyline, so if you are looking for an additional income by renting out an electronic billboard, and you have the available wall space in a very expensive location.

Why not call the experts on 0843 2893717 to discuss your London digital signage requirement.

13
Jul

Sunlight Readable Digital Signage Enclosure For Outdoor Marketing

Sunlight Readable Digital Signage Enclosure.

A sunlight readable digital signage enclosure is used to protect outdoor digital signage that uses sunlight readable displays. Some of these displays have a brightness of 4000 cd/m2, that’s around 8 times the brightness of a commercial advertising screen.

sunlight readable digital signage enclosure

Do you have a need for high bright display outdoors?

Are you looking to deploy outdoor advertising? If you do for a marketing purpose, we are the people to speak too, with over 23 years of manufacturing outdoor housings for protecting electronic products in remote locations.

Why use a sunlight readable digital signage enclosure?

A sunlight readable digital signage enclosure allows brands to promote their products and services in outdoor high foot fall areas. These displays are designed to auto dim so they set their own brightness depending on the brightness outdoors, this ensures the displays do not burn out and are always visible even in direct sunlight.

Our range of sunlight readable digital signage enclosure.

Our ProEnc sunlight readable digital signage enclosure comes in the following size range; starting at the smallest with a 40” unit to a whopping 85” sunlight readable digital signage enclosure. Each unit comes as standard with an internal screen mount, thermostatic heating and cooling system or an air conditioning unit (depending on the temperature/country of use). The unit is insulated and is mounted to the floor with the built in base mount. The viewing window is made from toughened glass that has anti reflective properties. The sunlight readable digital signage enclosure is secured with 2 high security locks – no one else offers this level of security in an outdoor housing used for digital signage.

We can provide the high-bright display enclosure only or we can supply the unit as an all in one solution with a a branded sunlight bright display. We do recommend either the LF high-bright displays or the Dynascan sunlight readable displays, both work perfectly in our outdoor anti glare totems.

For all your outdoor advertising needs, call us on 0843 2893717 to discuss your sunlight readable digital signage enclosure requirements today.

28
Jun

Digital signage content creation services

Best digital signage content creation services – today!

Let us provide the best digital signage content creation services available for your dynamic advertising campaign. Let us create something that will wow your customers and build customer loyalty.

Digital signage content creation services.

This is a service we have been asked for constantly by our clients, now we are set up to provide a complete solution, from concept through to the hardware, delivery and installation and commissioning. Let us now take your project and make it happen!

No matter what the content, we can provide it, any length on the hardware of your choice from our range of digital signage solutions. Our range of best digital signage content creation services are used in restaurants, hotels, car dealerships and even dry cleaners!

best digital signage content creation servicesWe offer the content creation from scratch, we can split the screen into zones, with seperate content in each zone, marketing different products or services, with a ticker along the bottom of the screen. Alternatively we can have a video in the main zoned section with static images promoting other items in the other zones. You can even switch it around, from a full screen to a zoned screen.

Even using QR codes, you can integrate mobile digital signage to your prospects. This is simple, they scan the QR code and redirected to a mobile site with the deal details on, this can be a scratch off discount coupon, that the restaurant sets the win rate too, when someone wins they can then be taken to the facebook page and share their experience, gaining more traction and increasing social signals for the brand.

Your content has to engage with your prospects, otherwise you are wasting your advertising money. You want the best image for your company/brand, so by using us to provide the digital signage content creation services you will acheive that.

We can create videos, flash files anything to match your brand and corporate image. Contact us today on 0843 2893717 and we will be glad to provide the best digital signage content creation services available.

17
Jun

Marketing Suite Digital Signage For Your Development?

Marketing suite digital signage.

Marketing suite digital signage is becoming popular on property developments, these high tech module marketing suites are designed to give the potential property buyers an idea of the finish and quality of the development.

What is a marketing suite?

Marketing suites are a modular building that is erected on site and used to demonstrate the quality of the build, provide plans for prospective investors to purchase off plan at a more cost effective price. These modular buildings used to be ugly portacabins, but now they are luxuriously appointed with digital graphics on the outside of the suite and inside are some high end fittings all branded with the developers logo. These suites are used in education, public and the private sector as they can be dismantled and reused on future developments. The only things that need to change is the development images on the outside of the advertising hoardings.

Why use marketing suite digital signage?

As the development is high profile, the price tag of some developments will be higher than the average house purchase especially in London. So give a better idea of the layout the graphics used for digital printing of the outside of the marketing suite can also be utilised through interactive digital signage.

marketing suite digital signageEverything can be loaded onto the the touch screen units, clients can see the layouts of the developments and if they wish they can make changes to a plan when buying off plan, using digital signage the amendments can be then emailed along with the new layout to the investor for reference once a deposit has been received.

interactive digital signage

Digital signage comes in all ranges, wall mounted and floor standing, so mixing them up in a marketing suite is idea, this will enable at least 2 or three buyers to see exactly what the development has to offer at the same time. Without having to wait for someone to answer their questions and potentially put a prospective buyer off making a purchase, there are many benefits of marketing suite digital signage.

Also digital signage can add a wow factor to the development, as the advertising content from the developer can be displayed on LFP (Large Format Panels), showing what a show home looks like and the gardens around the development will buffer them from being in the centre of a city such as London.

Advertising hoardings around the development add a barrier so pedestrians do not get injured from anything on the building site, but also adds an additional visible pleasing aspect to the development. These can be printed with the mission statement of the developer, plans and even artist impressions what the development will look like when complete.

So the impressive external of the building is mirrored with the high tech interior of the marketing suite with the electronic signage. It does appear that more entrepreneurial developers are turning to marketing suite digital signage to add to their arsenal of sales tools.

For more information and specification for hardware used in marketing suite digital signage give us a call today!

09
Jan

Digital Signage Hardware January Sale!

Digital Signage January Sale.

Welcome to one and all into 2015! The Team wish you a Happy and Healthy New Year.
We currently have several products that are associated with digital signage and digital marketing that we have selected to include in our digital signage January sale.

Digital Signage Hardware January Sale.

Network digital signage player – currently we have a number of these in stock that are perfect for remote updating of content. These are normally charged out to the Trade at £675 plus VAT, while stocks last we are offering them at £275 plus VAT!

Digital Signage Enclosure – our range of LCD enclosures are perfect for protecting the hardware from theft, they are fantastic for allowing organisations the opportunity to use displays outdoors in all weathers. The units range in the following size:
• AV36 for screens 27” to 36”
• AV55 for screens 47” to 55”

Anti ligature TV enclosures – specifically designed for use in psychiatric and prison environments, to protect the hardware from being damaged as well as protecting fellow patients and staff from potential attacks with parts of a broken display.
• NL46 for screens 37” to 46”

Future promotions.

We will have the products below on special offer on during the coming year such as an ipad look, floor standing digital kiosk for only £900! We will also be offering an interactive table, that is made for natural material such as timber and is aesthetically pleasing.

 

interactive digital signage table

Feel free to contact us on 0844 3574902 to discuss any digital signage hardware application or requirement and keep returning to our website for updated offers.

26
Nov

Update on Cambridge Digital Signage Fail!

We reported some weeks ago of the poor digital signage hardware being used at a park and ride venue in Cambridgeshire, the original post can be seen here.

The original solution was like this.

How digital signage goes wrong

After we contacted the Council with the issue – you could not see the transit digital sign we heard nothing, not even a telephone call. But on a recent visit to the same park and ride, we noticed something…can you guess what it is from the image below?

cambrdige digital signage fail

 

Yes, the digital displays have been taken down, hopefully the next solution from the Council will work!

 

21
Jul

Touch Screen Displays; Striking Brand Awareness

Interactive or touch screen displays – uses.

With every screen possibility covered, from touch screen displays as free standing visuals through to interactive floor standing kiosks, they all serve the purpose of modern advertising and engaging the customer with brand awareness.

touch screen displayOne of the most popular forms of digital touch screen displays are available in sizes 32” to a whopping 82”, however most retailers find 56” screens sufficient for their needs. Utilising a touch screen empowers the customer to be in control of his own choices; although touch screen implies the screen is touched by a finger, there is very little pressure on the screen, as infra red detection navigates around the system. This greatly lessens any damage to the screen. For easy use, this type of screen will just plug into a small personal computer via a USB cable, from where the content can be uploaded, amended or scheduled. The reaction of many clients, after purchasing this type of screen is very positive, as it is a quick, accurate and reliable media which results in a growth of touch screen sales. Although it is one of the more basic forms of digital advertising, it has the capability of playing dynamic content of including music and video. Upgrading to to HD screen has the benefit of a wider viewing angle, which can be positioned in either landscape of portrait mode, making it adaptable for repositioning at any time.

Free standing touch screen displays.

Alternatively, the free-standing multi-touch digital display screen is a popular model, particularly with way-finding at airports or events. The most common size, which fits most applications is a 40” screen with a aspect ratio of 16:9, making it ideal for viewing. Again this type is infra-red, so there is less likely hood of screen damage (some people use keys as pointing devices on the screen surfaces!). It is a reliable and responsive multi-touch digital display, where the clear screen allows for dynamic graphics to work well. As you would expect, it will broadcast video,music and other images, such as branding, special offers and promotions.

floor standing touch screen displaysFor a different look, consider the Free-standing Multi-Touch display screen, which stands tall, whilst mounted securely in a floor stand. This is a more permanent option, with planning and commitment for the power cabling and floor stand. It is a perfect and very effective screen within the retail sector and information points, like a shopping mall, transit station or sporting event. It is an uncomplicated/easy to configure – ‘plug and play’ system.

Another option, depending on the facility is a desktop touch screen, which is ideal for classrooms, point of sale retail displays and medical facilities, where patient log-in is offered. The screens come in various sizes from 17 inches to 21 inches and are durable yet easy to use, by either the IT operator or customer.

All these screens are resilient to most environments, but for additional security, piece of mind and investment protection, a metal housing unit, also known as an enclosure, offers protection from water ingress, screen damage, theft and exposure to extremes of temperature, as a thermostatically controlled heating and/or cooling unit creates a perfect temperature for optimum performance and longevity of screen life.

We offer a wide range or interactive and touch screen displays, call us on 0844 3574902 for a cost effective solution.

18
Jul

Digital Signage Fails!

Let us look at digital signage fails.

With electronic signage becoming more popular, you would think that companies that install and maintain these signs would get it right…As you can see over 2 days in July on a trip to London and then into Cambridge we saw these howling digital signage fails.

London Digital Signage Fails!

Well there are plenty to choose from, below is from the M & M store, as you can see the Audio and Aspect information is displayed in green, this is easily remedied by opening up the media player browser and clicking “hide” button in the settings.

digital signage fails

Now this is good, (or not) for a leading tourist attraction, who make £10,000’s every day! On our recent visit to Madame Tussaud, we noticed the digital screen that was displaying the pictures of the taxi through London, had tape around it! How unprofessional! I wouldn’t mind but it had not even been cut neatly! Just hand torn.

Digital signage fail

Now, we are saving the best while last, a day later we went into Cambridge and saw these prime example of how wrong it can be! The start of more digital signage fails

Digital Signage Fail at Cambridge Park & Ride

This is a new installation, how embarrassing! They have used an outdoor display that is weather proof, but I saw 2 problems, can you? The first one, is the most important – can you see the display? Even on a cloudy day the passenger information cannot be seen., what is it going to be like on a bright, sunny day?  The next problem is, the display may be waterproof, but it will not withstand an attack with a hammer or other blunt item. That would result in the passenger information system being rendered useless, until the screen was replaced with an anti vandal solution.

How digital signage goes wrong

Even from 1M away, it doesn’t get any better….Then off to Cambridge to see more. In one window of a global travel agent the display had a large box to the bottom right of the screen, that can be seen clearly from across the street. Surely staff saw this?

another cambridge signage fail

It stated instructions on how to create a factory reinstall disc!create new reinstall disc

digital hardware fail

It can happen to us all, but one thing is for sure, if we have to deploy these units, we have to maintain them! Otherwise frustration is experienced with more digital signage fails soon to be seen.

For more information on how to get right, first time, contact DOOH Limited on 0844 3574902, eliminating digital signage fails for your project.

16
Jul

Pricing for interactive digital signage – DOOH Limited

Interactive digital signage.

One of the main challenges that face a project is the pricing for interactive digital signage, this could be so restrictive, that the project is halted before it has begun.

But the fact is, touchscreen digital signage solutions do not have to be expensive, but please remember that the main costs are with the front overlay, that is the touch screen. This is constructed of thousands of wires, naked to the human eye, yet when someone touches the display and makes contact with the wire grid, the computer picks up their location on the screen and knows intuitively what content to show them, due to the interactive digital signage map, built into the hard drive.

Pricing for interactive digital signage hardware.

For a standard 42″ wall mounted, indoor interactive digital signage hardware will run any where from £1100 up to £11,000 for an 85″ interactive electronic sign. It depends on stock levels, brand of display and the current market value of the product.

interactive digital signage

Units are available in landscape, as above, making them perfect for disability access units. Others are free standing and used in locations as schools, hotels and even airports.

Normally, the media player is located in the base, to cabling is easy, just make sure the cables come to central point and enter into the stand, they have access points in the base.

Wayfinding.

This is a way in which people can navigate a building, college campus or even find meeting rooms in business centers. But remember these have to be in a high visual area, so no damage can occur to the screens.

Airport wayfinding.

Used to navigate travelers from the car park to the correct terminal, ensuring they get to their flight on time. This is a very good solution, when there are numerous terminals and it can be confusing for the travelers who are in a rush. Imagine if you parked off site and have to navigate through 5 different terminals without directions…with one eye on your watch, watching the deadline to check in almost vanish, whilst you struggle to find the terminal for your flight.

DOOH Limited have supplied many interactive digital signage solutions both in the UK and overseas, including: The Intercontinental Hotel Group, Sierra Leone Airport, London Heathrow and some Independent schools, to name a few.

Using our experience, anyone can have a cost effective, low cost interactive digital signage solution.

16
Jul

Anti Ligature TV Enclosure For Jail Protection

Anti ligature TV enclosure for protection.

Is allowing prisoners to have access to televisions is an acceptable right or a privilege? One thing is for sure; it will need an anti ligature TV enclosure unit to prevent any damage to the screen, hardware or indeed the detainee! There is no ‘never ending’ budget to keep replacing television screens due to abuse, so the sensible option is to protect it with a metal housing unit.

Don’t be fooled into thinking a plastic or wooden enclosure will do a good job, because this is just false economy. Plastic can shatter, causing more problems and wood absorbs sound and looks terrible! Purchasing a specially designed, metal anti ligature TV enclosure will protect many aspects of a detention center.

The main concerns when installing a television are:

  • the safety of the detainees
  • the safety of staff
  • the safety of visitors
  • the protection of the screen for continual use

Why use an anti ligature TV enclosure?

One of the problems with an unprotected television screen is that the screen can be shattered and broken causing shards of glass to become lethal weapons, with which to threaten, stab or harm another person. It can also be a weapon for self inflicted injury – certainly one to be avoided at all costs. The particular design of the shape of the enclosure is such that no material can be looped around the housing unit to cause a hanging possibility (otherwise known as anti-ligature or non-loop enclosure).

anti ligature tv enclosure

 

For the safety of staff and visitors, the visual displays need to be inaccessible to inmates, as even the wiring of the power supply and digital channel cables are harmful as ligatures. Not only do the broken screens cause a physical injury risk, but they cause arguments and even riots as detainees can not watch a program and this causes unrest within the institution.

A digital screen (protected of course!) is also an excellent way of communicating throughout the establishment. It can display; a variety of times, courses, announcements, weather, meal menus, religious services, employment opportunities and social events. Basically anything and everything that is applicable to a prisoner or member of staff. Additionally, health and safety infomercials can be scheduled as reminders if the occasion arises. It can provide safety routes and emergency procedures at the click of a button – saving time and lives if necessary.

Whether a television screen is in a communal area, therapy or quiet room, indoors or outdoors or in a personal bedroom, the risks are the same and so the solution is the same; a steel non-loop or anti ligature TV enclosure unit is the answer, call +44 (0)844 3574902.

© 2015 For All Your Outdoor Digital Signage Enclosures & Hardware

Designed by That's Profound -- Made free by Spongy Web Directory and Computer RAM / Memory
Stock Clearance

Network media players at a low price of £399!

network media player

 

 

 

(without WiFi) for hardwired networks.

Was dealer price £599 and end user price £999!

Grab a bargain while stock lasts!

Call 0843 2893717.

 

×