Digital outdoor advertising is the most effective method of promoting brands in the present day world. However, many will also argue that online advertisement is also very effective method.

Digital outdoor advertising for instant impact and immediate updates.

But according to the experts and also the volume of successful digital outdoor advertising has been far ahead in respect of branding for different companies who are finding their feet. So for any entry level company it is absolutely necessary that an extensive advertisement campaign be followed so that the brand can be established in the market. Outdoor digital signage will be the most important factor for this purpose. With outdoor digital signage more and more new and potential customers can be attracted towards your product, interest in your product is the most essential factor for generating the sales which will bring rewards to the concern.

Successful digital outdoor advertising.

Usually there are many agencies all over the world who owns certain digital signage which they offer for rent to different large concerns. The products on those digital signage are usually shown with the help of a software that is done beforehand and so no other manual control is needed. They are usually put up at prominent places all over the city and are available for all the citizens to see, they are put up in shopping malls, business areas and busy zones of the city. On the busy zones of the city there are very few people who stop and take a look at the ads for a very long time. So within such short time frame the advertisement has to put a permanent impression on the minds of the observer. So if informative content is uploaded through the digital signage network, the audience will be compelled to watch.

This outdoor dynamic advertising is cost effective as well. Even though one may find it costlier than having advertisement on the television but the effectiveness and impression in the minds of the consumers are far more in favor of digital outdoor signage than through television media. The LCD enclosures are also pretty affordable and the programming is done by agencies so you need not have to worry about software or programming if you are not technology minded. You have to provide them with the material of the advertisement for the outdoor digital signage campaign and they will do the rest.

Outdoor digital advertising is the best method of brand promotion through advertising nowadays and if proper care is taken regarding its application it can really give a boost for the company in years to come.

LCD Enclosure Global Limited produce a range of digital signage enclosures that are used primarily for protecting digital outdoor advertising solutions.

Digital advertising and signage is a large market that is gaining momentum, now digital advertising in hotel chains is becoming more frequent, this now engages with visitors and can provide invaluable information to make the stay at the hotel the most memorable stay ever.

Solutions used for digital advertising in hotel chains.

There are two clear kinds of digital advertising solutions for hotels and these include wall mounted and floor standing digital advertising solutions. These two groups are then split into touch and non touch screen and then sub divided into a further two groups these are standalone USB media players or network enabled media players. The later allows the marketing department to control the entire digital signage network and update content throughout the network simply and within minutes.

Wall mounted digital posters for digital advertising in hotel chains.

digital advertising in hotel chains for effective marketing

Wall mounted digital posters are also available in touch screen solutions, these are ideal for visiting delegates so that they can navigate the hotel lobbies to reach the correct location for a meeting or seminar. They can also be used for guests to search local attractions and to be used as a concierge solution, from seeing the local theater shows to what time the local museums open and close. The way these units are configured, allows the guest to search deeper into files that are stored on the media player, usually a networked solution is ideal as this can also update with the theaters and other attraction websites to ensure the guests have the correct information.

Non touch screen digital posters can be used near elevators to provide updates on the weather or even flight delays for visiting guests who may be affected with any delay at the hotel. Hotels are also using this type of marketing to promote the restaurants within the hotel, by being used as a digital menu board showing vivid, high definition images and a description of the food. These can store the data on the CF memory card inside the USB media player.

Free standing digital signage for digital signage at hotels.

digital advertiisng in hotel chains

This type of signage can be used again either touch or non touch and depends upon the application within the hotel. Some hotel chains have even deployed this type of solution for express checkout, for guests in a rush, perfect for any traveling business person.

How digital advertising in hotel chains can boost profits.

So imagine using digital signage in a hotel chain that has just taken delivery of some local produce and have come up with a seasonal menu using locally grown food, this is more cost effective and will increase sales using digital menu boards in either of the solutions mentioned above. On another note should a guest make a booking for a show, the hotel may be in an affiliate program that the theater offers and there for received a commission for the tickets sold through the concierge digital advertising solution. Over a period of 12 months the return on investment will be increased, as these digital signs do not take off personal time, they do not ring in sick, they just work 24×7, proving that digital advertising in hotel chains are helping to improve efficiency of marketing plans.

LCD Enclosure Global Limited are a leading manufacturer of LCD display enclosures as well as supplying digital advertising in hotel chains.

Event digital signage is booming, especially with exhibitions and trade shows using event digital signage to boost their brand and company awareness to new and existing customers.

What is event digital signage?

This is marketing to delegates at trade shows and exhibitions using the latest technology, including LCD and plasma screens , these are either wall mounted of free standing on the floor with the sole intention in making the company using the digital devices stand out from their competitors who are not using this technology.

Now using digital signage at exhibitions can be done right as well as wrong, during a recent visit to the Autosport International exhibition at the NEC in Birmingham, we noticed digital advertising displays in some but not all exhibitors stands. Some had it spot on, but some had it so wrong!

Event digital signage who got it right?

You would not expect to see high tech devices at such a show as the Autosport International show, but in our experience Lotus had it spot on, they had 4 x 40” LCD screens in portrait position and mounted on the wall, the image was split between the screens and displayed the history of Lotus up to the present day, the high definition images were excellent and engaged with most people passing the stand, so much so there was a bottle neck in the isles.

Event digital signage who got it wrong?

One exhibitor in our view got it not quite right, as the LCD screen was in landscape mode and only displayed cars driving round a race track, now compared to the Lotus stand there wasn’t many people looking at what they had to offer and unfortunately this is when digital signage fails, when the content isn’t compelling enough for people to stop, look and listen.

Exhibitions and trade show have to provide leads and therefore pay for themselves, otherwise the event is a complete waste of time and a financial loss, speaking to many of the exhibitors who did not use digital signage devices found they had a much less foot fall than exhibitors who used digital signage units. One exhibitor confessed that they had to reduce their motor sport clothing so that they could pay for the exhibition stand, with a single square foot costing £100!

Digital advertising users had much more visitors to their stand, they stayed longer and the uptake in enquiries was far greater than exhibitors with no digital signage solutions present on their stand. Proving there are winners and losers in event digital signage.

LCD Enclosure Global Limited produce a range of LCD enclosures as well as internal digital signage solutions that are also used for event digital signage.

QSR technology is one of the fast growing sectors within the advertising market, such to recent changes in the US food labeling market. Understanding QSR technology is essential to realize how it can help your QSR.

What is QSR technology?

QSR technology including digital menu boards

QSR technology comprised of a visual display for the consumers to see what items are for sale, coupled to a device that holds the advertisements for the menu items. The larger the better, this makes the image of the food and the description larger and clearer, tempting you to buy it.

There are two types of QSR technology, the first is for indoor use and the other is for outdoor use, the outdoor QSR technology, is usually an external kiosk that displays the menu and when you drive up to the menu it breaks a beam and a member of the counter staff asks you for your order, you order is taken and then you are directed to pay, after paying you then collect your chosen food.

The indoor solution is similar, however it varies in that you are presented with information in the queue so you have a chance to select the food you want then when you are at the checkout you give your selection to the counter staff and then pay, reducing human contact, increasing profits and making the experience a more pleasurable one, this will result in returning customers.

Deploying QSR technology.

QSR’s or (Quick Serve Restaurants) are deploying QSR technology so that they are positioned ahead of their competition, this way the experience is seen through consumers who experience a faster and more efficient service.

So what does a normal installation consist of?

Well the technology can be in a range of different solutions and really depends on the budget of the restaurant owner. The budget entry QSR technology uses domestic grade screens in a protective LCD display enclosure, the enclosure accommodates both the screen and media player and protects the hardware from grease and grime from within the restaurant.

The intermediate solution is a digital poster or digital menu board that has a standalone media player, these are sealed and designed for indoor use in restaurants, so the hardware inside the case is protected, the draw back can be updating the media player manually.

The most common solution is the networked digital menu board, this has a commercial grade screen with a media player that is updated using an Internet connection, so ideal for single outlets that offers a range of daily specials or multiple outlets that change content regularly.

LCD Enclosure Global Limited manufactures a range of LCD enclosures as well as supplying a range of QSR technology.

A digital noticeboard are becoming increasing common in many environments, these are used to inform visitors and customers alike and provides a unique platform for the business to promote their products.

So what is a digital noticeboard?

These digital noticeboards comprise of a commercial grade LCD screen that usually comes with a 50,000 hour warranty and has a built in media player. The media player can either be a standalone unit or a wireless media player depending on how the end user intends on updating the content. Even using the most basic media player solution, the player comes with software that allows images, videos and even a ticker to be displayed on the screen.

Even the more impressive Flash promotions can be displayed on a digital noticeboard, this will engage with visitors and customers alike in a unique way to promote your company or product.

The digital noticeboard range was originally developed from POS (Point Of Sale) digital screens and has developed over time into the corporate marketing solution of a digital noticeboard.

Who uses a digital noticeboard?

Let us look at the diverse industries that use a digital noticeboard, firstly the most obvious is the QSR’s (Quick Serve Restaurants), as these are been using them more frequently since the new food labeling bill was passed in 2011. This application allows restaurants to promote different specials on a daily basis while complying with the new bill and providing correct food labeling whilst at the same time using seasonal produce that is more cost effective and supports local suppliers.

Secondly, digital noticeboards have been used in corporate reception areas throughout the world, providing an overview of exactly what the company offers in terms of products and services, as well as providing news updates on current developments within the company. These solutions usually are integrated with a network media player, so content can be streamed over the Internet to other offices globally so they can use the same corporate content.

Thirdly, these are used in factories to provide employee information, this can range from the employee of the month to up coming training on the latest health and safety policies within the company and not forgetting one of the most important events – lunch! These digital noticeboards are used to promote the daily special that is for lunch from the canteen.

Investing in a digital noticeboard

Investing in electronic noticeboards can be very lucrative, as these units are available from 32” to 65” and the ROI can be as little as a couple of months. For example, one corporate office of a world leader in packaging deployed a 65” digital noticeboard in their reception, it had a network enabled media player allowing for prompt updates as and when the business needed it, however they had one issue the company did not have an on-site restaurant or canteen, so their marketing department contacted 4 local restaurants and offered some advertising slots on the digital LCD board.

The 4 restaurants offered the staff a unique QR code, that could be scanned using smart phones and this qualified them to a discount on the regular menu items, the corporate office had a return on investment within 4 months of deploying the digital noticeboard through the sale of the 4 advertising spots.

LCD Enclosure Global Limited manufacture a range of outdoor LCD enclosures as well as supplying a range of digital noticeboard solutions.

Implementing LCD screens as digital signage as proved to be an effective and a wise decision for the advertisers. Advertising media has come a long way with the advancement of technology. Advertisers are coming up with different creative and innovative techniques to make their advertisements noticeable and impressive. Earlier advertising was just restricted to the television screens and self promotion, but now even the advertising world has something remarkable to improve the product awareness among the customers. Digital signage has played a key role in making the advertisements more attractive and interesting. Implementing LCD screens as digital signage has been quite common with the audience and also among most of the advertisers these days. Advertisers have their advertisements on the roadside, not as self promotion but as the digital signage LCD screens.

Implementing LCD screens as digital signage cheaply.

These LCD screens are now made in a larger size, that can be placed somewhere to get noticed. The main purpose for hanging these television screens is to make them noticeable. Digital advertising is a great source for getting the attention of the consumer. People normally walk on the road and have a look at all those digital signage that are placed on the top of any building or any where at the wall. These outdoor digital advertisements when placed on the roof top get the maximum number of glances when compared to the promotion of traditional printed advertisements.  But the main problem with these television advertising is, people no longer watch television these days due to the tight schedule. Hence these outdoor digital signage media has been very effective and has been able gain more than expected responses.

Implementing outdoor advertising as digital signage is the most effective decision so far. People are now able to have the idea of all the products that are marketed and also the being able to get to know the location of those products. Advertisers, with the help of this outdoor digital signage need not concern themselves about the marketing of the products, people are themselves walking and are becoming aware of the products. The use of digital advertising has come up after the introduction of big and convenient television screen that are serving as the greatest source of advertising for the people. Well, implementing LCD screens as digital signage or for outdoor advertising any solution is successful providing it captures the audiences attention.

LCD Enclosure Global Limited produce a range of LCD display enclosures that are used to when implementing LCD screens as digital signage.

Digital signage protection at airports is another basic example of the developing and growing technology used in digital advertising and the protection the hardware needs. Government of any country tries to give their best shots in providing their best service possible in the transportation hubs. One can size up the management or the service of any country through how the transportation is provided. The first thing a person notices of any country is the transportation no matter if it is good or bad. After all, transportation hubs are the places where people first see when entering a country.

Digital signage in transportation hubs.

In these locations, the concept of digital advertising has added a star mark to the hubs, used for both business and leisure naming an impact with digital signage is essential. As the tourist who is new to the country and does not have a tourist guide needs to understand the procedures on how to get to their next leg of their journey. So the first thing they do is try and look for the direction boards to get the idea where they are or the place they have to go to.
Sometimes people feel shy to ask for the basic necessities or may be hesitant to ask anybody the way or any other requirement, the outdoor digital signage protection facility offers a great help to the customers. There are numerous digital signage devices that have been placed at different corners for every single need. The system of digital advertising is so popular and effective that every big and small company is making use of the concept of outdoor digital signage. Another major reason for the use of this digital signage protection at airports is the digital signage solutions are easily affordable. Not just at the airports, the easy affordability of the outdoor digital signage has made people use the outdoor digital signage everywhere.

Digital signage protection at airports.

Digital advertising has been introduced keeping two main things; one is to advertisement the desired object or any other service. Another purpose is to guide the travelers. The outdoor digital signage has acted as a digital for the people, for the better traveling and also the answer for the basic needs. Airports are the basic medium that act as a gateway to the people visiting the country, hence there should be quality service offered to the people. The devices that are used at such transportation hubs must be quality based so that the people get satisfied with the service and visit the country again. Outdoor digital advertising is one such mediums where there is no chance of ineffective service. The outdoor digital signage solutions is known for the picture quality, the quality of the video is very impressive. People just give a single glance to the advertisement but go on staring for minutes together.

Digital signage protection at airports is achieved by placing the digital poster or LCD screen into an LCD enclosure, these digital signage enclosures provide all the necessary protection in high public access 24 x7 due to their robust designs. Without protection, imagine what the consequences would be if the screens got damaged with the general public – it would result in a costly replacement.

LCD Enclosure Global Limited manufacture a range of LCD enclosures used for digital signage protection at airports.

Digital restaurant menus are another trend that has made dining easy and most convenient method of advertising daily specials. People now do not have to ask for the menu card or for the prices of the food items, everything is clearly and readily available usually these digital restaurant menus are displayed above the checkouts. Even the restaurant operators do not have to run after the customers for their order, as this is placed in line once they have decided upon what to eat. Now they can just have a glance at the LCD menu boards and go for the food item they desire to have. These LCD menu boards are of a great use to the people, and make dining a pleasurable experience. Electronic signage have been proving the most effective medium in all the places where the customers meet to eat.

Digital restaurant menus increase customer awareness.

Even the restaurant providers are now having a great time having the electronic signage at the restaurant which gives them the facility of changing the items that are unavailable at the menu and also change the prices without going for a new signboard. Now the customers also have the facility of selecting their food order by using the interactive touch screen electronic signage. Any sudden changes in the menu can be quickly changed that will prevent the operators from any awkward situations with frustrated customers. It sometimes happen that people often order for the food items that are not available. Digital restaurant menus will give the operators a chance to update the menu as soon as the food item is not available.

Benefits of digital restaurant menus.

The large display of the LCD menu boards gives the chance of dividing the display screen into a maximum of four sections that will help the customer look at the varieties of the food items that are available on a single screen. Another facility of these LCD menu boards that it is easily readable for the customers even in the dark. These restaurant menu boards are now seen in every second restaurant that has not only made the work of the restaurant operators easy but also made the restaurant looks more fashionable and attractive. One can even advertise different products and various other things. Digital signage advertising is the most popular way of interacting and also connecting with the audience. People have a look at these advertising while dining and also pay attention. Hence, introduction of digital restaurant menus is a unique and a very interesting concept introduced.

LCD Enclosure Global Limited provide a range of digital signage solutions from their LCD display enclosures to digital restaurant menus.

An investment into electronic menu boards is a big step, but worthwhile in the evolving market, where any advantage or tool to promote a product or service is crucial for a share of the economy. It may mean replacing the entire traditional menu – on paper or card and displayed in a plastic frame, with a state of the art LCD electronic menu display board, or a combination of flat screens – whichever suits your location and sales strategy.

How to build electronic menu boards.

Building an electronic menu board uses comprehensible hardware from specialist companies, like LCD Enclosure Global Ltd, who can provide exactly what your company needs to illustrate your product, merchandise or service. An adaptable software package including templates allows a flexible solution to creating a successful advertising campaign.

Benefits of electronic menu boards.

The benefit of running scheduling software on an electronic menu board offers a changeable menu, which incorporates changing prices, offers and selections at preset times of the day – this is a prime example of a fast food restaurant, where the three main meal groups all have different pricing applications and where daily offers bring in extra customers. These changes can be preset with-in the software, for what is known as scheduling.

The configuration of these electronic menu boards allows any number of LCD or flat panel screens to be used within the establishment, or externally – depending on the requirement. It is worth noting that only industrial manufactured digital posters/electronic menu boards have the ability to display the created software – a household TV or personal computer will not be suitable. These electronic menu boards have integral media players (which can not be removed and replaced with a cheaper solution!). It is possible to position 2, 3 or more screens to be placed side by side, or above/below each other to display an advertising campaign. These can be located at strategic places within a store (point of sale is ideal), entrance to a shopping mall or outside a dinning outlet.

What else for electronic menu boards?

Electronic menu boards have so many more uses too – they can promote a partner company’s merchandise, product or service, bringing in additional revenue, or display local attractions, weather or events. Being able to quickly promote a special deal, or update a price appeals to the passing public who will take advantage of a discount. While you wait and think about an investment into electronic menu boards – your competitors may already be ordering them!

LCD Enclosure Global Limited manufacture a range of LCD enclosures as well as supplying electronic menu boards to QSR’s.

A video wall is being used by Burberry the designer to promote their brand and product range.

Video wall solution.

The video wall solution includes 9 x 32″ LCD screens that are commercial grade screens and is wired through the wall with the screens are mounted on spring loaded wall brackets for ease of wiring and maintenance.

Video wall integration with the Apple iPad.

Many digital signage integrators are using Apple iPads to upload content to digital signage hardware due to the advancement in technology. The content is stored on the iPad then uploaded via a secured wireless network to the video wall, as you can see from the guard in the picture below, “if your name isn’t on the list you are not coming in…” perfect for knowing who is on the guest list for the launch of a product or service.

With various digital signage apps, making the Apple iPad an ideal business partner for any digital signage solution provider, as well as the small compact solution the ipad offers. The iPad is one of the most flexible hardware devices for mobile computing and this is why it should be part of any digital signage solution.

Image courtesy of dailydooh.com

Burberry and video wall solutions.

Burberry is no stranger to digital signage, as one of their New York branches had a through the window touch screen solution that marketed their products whilst the store was closed. Now Burberry is using video walls to improve brand awareness and product awareness.

LCD Enclosure Global Limited offer solutions from LCD enclosures through to video wall solutions.