Digital signage fail – sometimes it doesn’t work out!

When any digital signage hardware is planned to be installed, it has to be planned correctly, otherwise a digital signage fail is waiting, as you can see from a recent installation in a well known high street grocers, they are missing a huge opportunity with this blunder!

Preventing a digital signage fail.

One of the first things you have to consider is that the hardware will last as long as possible. Looking at this installation the screens will burn out in a matter of months.

Nothing would be worse than having to replace the hardware due to the screen burning out. The only time this will change is on a Saturday as the store is busy then, so for the rest of the 6 days the store is open the sign displays the same image!

How to turn a digital signage fail into a success.

We would certainly, put adds on the screen using a networked media player, to promote offers in-store. Currently the monitor is used to tell customers which till is available. During the 20 minutes I was in store, the monitor’s screen did not change, which I would expect to reduce the life of the screen.

Digital signage needs content to be engaging and if a store goes to this expense it certainly needs to know that it’s investment will pay off, in this instance it will result in additional costs.

The same functionality of informing customers can be achieved whilst engaging with customers, offering promotions or notifying customers of future special deals. For around the same price as this installation cost, unfortunately this installer failed miserable!

More digital signage fail pictures can be seen below in the link, get a coffee and have a minute.

When digital signage fail, for a more successful solution contact us, our contact details are on www.lcdenclosure.co.uk

What a sight to behold…as aliens, a giant sewer octopus and robots cause havoc around the streets of the capital! All in aid of promoting a well known brand of cola.  A specialist firm of digital out-of-home technology and a visual production company created the imagery across the London skyline. Very clever digital signage content brought to life realistic spaceships and even an abduction! Using digital signage and a transparent screen, directed onto the street scene, created a real-life adventure; not even a cinema experience can produce yet!   Have a terrifying look for yourself at: http://www.digitalsignagetoday.com/article/229925/Augmented-reality-digital-signage-from-Pepsi-invades-London

Amazing street scenes of aliens, monsters and space ships, created for a soft drink promotion, using digital signage.

Winners of The Digital Screenmedia Association were recently acknowledged at its 2014 DSA Industry Excellence Awards, which gave credit to the best businesses in digital signage, mobile advertising and interactive kiosk technology; utilized through all vertical market sectors.

These awards embraced a wide range of media products, from digital signage screens and kiosks in a shopping centre to a digital ePoster campaign with social media integration at a Major League sporting venue.

For example, having the ability to integrate a digital media system smoothly into a new medical facility, was a truly unique opportunity to improve the commitment of care whilst also setting a new standard for digital signage media integration.  Being able to fully communicate with all members of a team, families and those directly involved gives reassurance and confidence to everyone involved. 

To read the full article go to the website;

http://www.digitalsignagetoday.com/article/229553/Top-digital-screenmedia-projects-help-people-buy-play-go

We are familiar with the smart phone, but imagine where we would be without it – almost unthinkable! Which appeals most; apps or the interactive swipe screen? Within this white paper synergistic products are reviewed, so together with your smart phone, you’ll be right on trend. The plan is to integrate this thinking into the world of business.

Touch Screen Technology

See more at: http://catalogs.infocommiq.com/AVCat/CTL1642/index.cfm?manufacturer=keywest-technology&prid=10641#sthash.M0DDF0dd.dpuf

DOOH Ltd offer a wide range of interactive digital signage screens to suit your needs, which can be viewed at :

www.lcdenclosure.co.uk    

March 25 is a date to put in your diaries as digital signage provider Omnivex Corp present a one-hour webinar, which is free to access, entitled; ‘Emerging Digital Signage Technologies: Breaking Through the Hype’. It will look at sections of popular digital signage, including it’s rapid growth and how it is evolving. In order to please the viewers experience, there are a myriad of new digital signage technologies to choose from.

Read more about this new technology here:

http://www.digitalsignagetoday.com/article/229261/How-to-break-through-the-hype-of-emerging-digital-signage-technologies

New emerging technologies for digital signage

A multi-speciality dental practice in California, working mainly with children, has introduced the Videotel Inc. HD2600 digital media player to provide informative and educational advice to parents, whilst displaying the content in an engaging and entertaining format which attracts young children in the ways of good dental health. The media player content is displayed via a digital signage screen or digital poster; from a wall bracket, ceiling hung fixture or floor stand.

Find out more about the Videotel Inc. HD2600 digital media player;

http://www.consumerelectronicsnet.com/article/Pediatric-Dentist-Facility-Chooses-Videotels-Digital-Signage-Players-for-Patient-Education-and-Communication-3110187

Image of a digital signage screen connected to a media player – source OneLan

What’s in order for outdoor digital signage?

Digital signage has split into 2 sectors, indoor and outdoor digital signage and since 2012 we have seen a dramatic growth for outdoor digital signage solutions, learn what is available to engage people in digital advertising campaigns outdoors.

More and more organizations are deploying digital advertising hardware in outdoor locations, to capture the large footfall in these areas, but controlling the investment is key as is managing the project to ensure it comes in on time and on budget. So let us look at what options you can consider.

Outdoor digital signage totem.

These outdoor digital signage units consist of a high bright screen up to 2,500 nits and a network enabled advertisement player, in the upper section with the stand that conceals unsightly cables and is bolted to the floor. The display is usually in a portrait position.
The protective upper housing for the electronics proves the essential security and the protection for seasonal and unseasonal weather! The best solutions have the option of air conditioning for extreme high running temperatures.

Typically, a digital signage totem has an AV display with a minimum screen size of 42″ up to a giant 80″. These are typically seen as QSR’s and used for displaying menus at Quick Serve Restaurants.

Outdoor advertising kiosk

An outdoor digital signage kiosk is a single unit that is bolted to the floor, rather than in 2 sections. The benefits are that the complete solution can be finished in either custom colors or even a custom vinyl wrap to replicate the client’s brand that is being advertised.
These are usually single sided, meaning that the high bright display is at the front and at the rear an additional light box is fitted to display a printed promotion for double impact – if required. Alternatively the light box can be omitted and the unit supplied with just a daylight bright display.

Content is streamed through the internet connection into the onboard networked media player and is perfect for an open shopping mall, as the advertisements will update simultaneously and can be controlled remotely, enabling restaurants within the mall to promote their services using day parting. This is an opportunity for the Mall’s management to create a recurring income stream.

Dual-sided outdoor digital signage.

Dual sided outdoor kiosks are the same as an outdoor kiosk, however it has 2 screens back to back and these are used in extremely high footprint areas such as open train stations and shopping malls.

In some instances, one side is used for wayfinding and the side is used for promoting local businesses, offers or increasing brand awareness.

Now deciding which to use, is down to you, your project and of course the budget.

DOOH Limited have a vast experience with outdoor digital signage, having created a multi-use outdoor kiosk for the London 2012 Olympics and since then, they have created custom units for many installers.  If you would like to know more, contact them through their website or visit www.lcdenclosure.co.uk

Outdoor 19″ rackmount cabinet.

Anyone not sure what a 19” rackmount cabinet is, will be confused with all the terminology, such as U measurements and the like, so let us try to explain it better and easier.

Outdoor data cabinets.

In most audio visual or digital signage installation the hardware that is networked has to be mounted in some type of cabinet, in most cases this is a 19” rackmount cabinet, the hardware is mounted from the internal mounting posts and the hardware is cooled with internal fan trays.

An outdoor 19” rackmount cabinet – myths.

Many think that the front of the cabinet is 19”, wrong, the dimension of 19” is to the centres of the square punch outs in the front mounting rail.

Why is a 19” rackmount cabinet measured in “U”, well it is thought that U equals unit and each U is 1 3/4” of 44.45mm high, originally manufactured for data centres to store the hubs, and rackmount servers, these data cabinets are rather sophisticated as they can be co-locate so a single cabinet can be split so it can be used with 3 or 4 different businesses, without having the extra expense of a ¾ empty data cabinet. Each section is locked independently and access to other sections is restricted.

Lower cost solutions are fitted with just front mounting posts, these are ideal for light weight hardware as the hardware has to be positioned on modem shelves, either 1 or 2 U high. Ensure that side panels are removable otherwise installation could be difficult.

The better 19” rackmount cabinets are fitted with both front and rear mounting rails, this allows heavy equipment to be mounted from fixed internal shelves, either fixed or telescopic, to suit the application.

An outdoor 19” rackmount cabinet is designed to withstand everything mother nature can through at them, they are designed to be washed down with high pressure water jets to simulate rain showers.

Applications for an outdoor 19” rackmount cabinet.

A client may wish to deploy outdoor digital signage using a high lumen projector, the ideal solution is to run both power and data feeds tot he roof of the building where the outdoor projector enclosure is located, then the hardware such as the media player can be housed inside the rackmount cabinet in total security from theft and the weather.

With over 4 years experience supplying data cabinets to the industry, DOOH LTD know a thing a two about outdoor installations, we also supply ETSI cabinets.

Outdoor 19” rackmount cabinet work well with an outdoor projector enclosure, as all the hardware is protected, for more details check out www.lcdenclosure.co.uk 

Digital signage hire – is available.

Digital signage hire is a certain way to test a marketing idea rather than wasting money on investing in hardware that may not work for a businesses marketing campaign.

Many people do not consider digital signage rental,  as they think this new technology hardware is costly, by hiring the hardware lowers the cost of investment, then once the hardware has proven itself, the project can be rolled out across the companies numerous locations without having a high cost and then the hardware does not perform as the business management thought.

There are very few occasions that a digital sign does not provide a fast ROI, however by hiring the hardware, a business can try exactly what they want, just as if they owned the hardware.

Digital signage hire is growing.

Only last week, DOOH Limited completed a contract to supply 3 x 40″ floor standing digital signs to a UK client in Hong Kong, hiring can also be off set against taxes a business may have to pay, but it’s best to seek an accountants advice.  The length of hire can be from a single day through to a rolling monthly hire.

We can provide both wall mounted and floor standing digital signage hardware, that is for rental.  Also interactive advertising signs are also available, so do not dismiss digital signage hire at it can be rather cost effective.

Contact DOOH Ltd to discuss any digital signage hire requirements, today.

2014 options for London Digital Signage.

We have seen London digital signage take a huge increase in the past 18 months, from restaurant chains, through to small businesses, they all seem to understand and grasp the technology breakthrough in digital advertising.

DOOH Limited have 5 years experience, supplying London with digital signage hardware and solutions, being contacted with major brands wanting to deploy digital advertising solutions in locations the client is not 100% sure. DOOH Limited have deployed sensitive hardware in extremely hostile environments, including train stations and the underground.

London digital signage solutions.

Our solution has been presented to clients such as Cafe Rouge and Belle Italia to promote their menu and to ensure their competitors do not leave them behind!

From mobile digital signs, we have also supplied hotels with interactive digital signs in London, so that guests can navigate the hotel lobbies trouble free, using these interactive kiosks as a wayfinding solution. Some major brand hotels use these kiosks to engage with guests and offer them free WIFI access in the hotel if they share Facebook or submit their email details.

Our major success with London digital signage, was with the 2012 London Olympics, as well as supplying most of London’s bars and restaurants with outdoor LCD enclosures we supplied the main sponsor of the Olympics right in the center of the Olympic Park

We have a wide range of solutions for digital signage, that include high end hardware, as well as cost effective solutions that fits everyone’s budgets.  the screen sizes vary from 26″ to 80″ and can be viewed in either landscape or portrait positions,ensuring that any London digital signage solution can be unique to some degree.

We will have to keep an eye on London, to see other digital advertising solutions that appear over this year.

If you wish to discuss your project no matter if you are in London or not, call us on 0844 3574902.  Mention London digital signage to get a 12% discount.