Mar
What Does The Future Holds for Outdoor Digital Signage?
Interactive advertising has opened up more dynamic visuals and attracted a more targeted audience. Digital signage is attractive and particularly outdoor digital signage is just dawning to its full potential.
Taking adverts from static to moving images moves the concept to a whole new level. Whilst a great deal of progress has been achieved, even more can be expected in the coming years. We will be seeing a significant change to out city landscapes as digital advertising becomes a natural part of the scene. Video walls will screen numerous messages and advertisements, changing the way we think about buying products or services. Imagine huge outer walls of buildings, with digital signage – broadcasting to a targeted audience. It could be the evolution of the decoration for the exterior of the building. Korea has already successfully implemented this idea on certain streets in Seoul.
There are other functions that a ‘digital-city’ can provide, apart from the obvious advertising. These may include displaying works of art and emergency information or messages for the whole community. It is a very effective way to reach people very quickly, particularly if time is of the essence. (Maybe a child is missing or a natural disaster is imminent).
Increased diversification will in, the future, include more interactivity. Touch screens will be accessible, allowing individuals to see and retrieve the messages they particularly want. Blue tooth and text messaging will encourage customers to communicate with the display, for example accessing a code for a discount at a restaurant or retail store.
There are endless possibilities with this increased flexibility. Previously advertisers of a static billboard would be committed to their campaign for a specific amount of time, even if the promotion was not working. However, with the dawn of digital advertising, companies will be able to use accumulated statistics to alter or adjust marketing campaigns to formulate a targeted advert, which can still be easily changed or adjusted, as often as necessary.
This broadens the principle affecting perception of outdoor digital signage as it continues to mature.
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