Mar
Using Digital Out-of-Home Advertising
As advertisers search for more new and creative ways to broadcast their message to consumers, new technology is invented to adapt to this lifestyle. Such an innovation is using a form of digital out-of-home medium, like interactive advertising billboards.
Advertisement agencies are considering suitable locations to place automated ad-planning campaigns outside of the captive ‘home’ market, where their audience is targeted whilst watching their TV shows, during the intervals. The trend has migrated towards moving images on external/outside display areas, such as the sides of buildings.
Hundreds of digital formats have the capability of reaching consumers outside of the home. It is a matter of opinion and debate, whether to include mobile or cinema advertising under this umbrella of out-of home advertising. Which ever side of the fence – it is universally acknowledged that advertising networks can be tremendously effective.
Digital, out-of-home advertising can produce a favourable result in engaging and informing customers.
Options for locating digital screens include convenience stores and fuel pumps, where advertising is an effective way of selling a product, or directing the consumer to a particular retail store, where a product is on special offer. Clever advertising content catch the attention of the shopper, but it’s the moving images that motivate the client to seek out the service or product.
Real-time updates are very important and so can quickly and effectively be changed with very little disturbance. This is particularly relevant to banks, where by law, rate changes and the disclaimer copy have to be legally accurate, so technology allows the network to update and comply with changes in real-time, leaving no situation for inaccuracies or errors.
LCD Enclosures Global – anything else is a compromise.