Apr
Quick Serve Restaurants Turning To Digital Signage For Effective Advertising
Quick Serve Restaurants (QSR) have realized that digital signage is the most effective medium for effective advertising, specially the restaurants with multiple locations, now restaurant owners are looking into digital menu boards for the first time.
Digital menu boards are one of the most cost effective solutions available to get the marketing word out about your “meal deals”. Especially with the recent government legislation that states that the products nutritional value must be available, before an order is placed.
Owners of restaurants are also waking up to the fact that a digital menu board solution can give an excellent return on investment (ROI), with huge cost savings made in marketing, savings on inventory as well as staff training. Add to this the increase in sales due to promotions and day parting.
Day-parting is when you target consumers at particular times of the day, for example at breakfast time, lunch and dinner, there would be a different promotion for the products on offer during these three time slots.
Dynamic advertising using digital menu boards can also increase customer loyalty whilst reducing the perceived wait time, also known as time warping.
Time – warping is when people are entertained whilst they are waiting for something such as a flight at an airport, or in a queue for a table in a restaurant. They then feel they have not waited the actual time they have due to them seeing the daily specials.
Some of the above points are why restaurants are turning to digital menu boards, irrelevant of size. One excellent example is Yum Brands Inc who are the parent of KFC, Pizza Hut and Taco Bell, plan on adding calorific information to their menu boards in its company owned restaurants, as well as encouraging franchise owners to do the same.
Now the above company has departments to deal with content creation to ensure their menus are enticing and produce the results the need in sales uplift.
LCD Enclosure Global offer a wide range of digital poster for restaurants and hotels to display their current promotions, perfect for indoor digital signage.
These go hand in hand with their portfolio of LCD enclosures for the outdoor digital signage industry.
LCD Enclosure Global – anything else is a compromise.
Contact them on +44 844 3578687 for the best price possible