Apr
Digital Posters Used For Indoor Digital Signage
Digital advertising posters are the one product that can help your business enter the indoor digital signage race, it will help in increasing sales whilst reducing costs, helping your business to run with the big dogs.
Restaurant owners have a similar goal, to increase sales and profits and using digital signage in the form of a digital poster is excellent, as these are low cost and very versatile, allowing quick serve restaurants to promote their best selling food to new and existing customers.
An excellent example is day parting, when at a predetermined time of the day you offer certain products, around breakfast you offer breakfast meal deals, this allows you to remove lower value meals or snack deals whilst promoting the most profitable products, so that you maximise each and every paying sale.
The main question restaurant owners come across is how to target consumers, one of the simplest ways is to use RSS feeds of the weather and when the weather is cold promote warm drinks, and promote cold beverages when the hot weather comes. It is a known fact that restaurants who market through their menu hold customers longer and increase individual spending.
Lowering Running Costs.
Digital posters can do this by several means, for example menu change costs – these are the costs involved with sending a staff member out to cafes to replenish the menus at different locations as well as the cost saving on the printing of the menus. Digital menu boards offer absolute control from one central site and each promotion is 100% identical to other locations. Even though there is a cost associated with deploying digital posters, this is quickly returned as a positive return on investment over longer periods.
Digital menu boards can help shift slow moving products, by offering “specials”, this is simply achieved by integrating the digital menu board to an stock management system and this will point out what items are not selling, so you can then offer them as a meal promotion.
LCD Enclosure Global offer everything from an outdoor LCD enclosure, to an indoor digital poster – a total one stop shop.
LCD Enclosure Global – anything else is a compromise.