Apr
Digital Menu Board Used By Restaurants
Digital menu board – increases profits for restaurants
A unique digital menu board is the way trendy and forward thinking restaurants are marketing their menu to clients, allowing them to up sell and increase profit.
Digital menu board – what are they?
These are similar to a digital poster in that they display images, video and audio in a digital, high definition medium, some digital menu boards have inbuilt media players that operate on a memory card, others have a built in hard drive that allows the content to be updated using an Internet connection. There is one immediate difference with a digital menu board and that is the screen can be split into separate zones, allowing for multiple advertisements on each full screen image that is displayed, using the onscreen menu or the software that is installed on the hard drive or media player.
One of the main challenges in this day and age of having to display nutritional values in restaurants so customers can see how much fat is present in each product is how to add new items to the menu quickly, this is why a digital menu board is increasing in popularity. As a new product or seasonal special can be added in seconds and displayed immediately, with the new items selling within 5 minutes of adding the content, this is impossible if printed menu’s were used or time consuming.
Some of the digital menu boards that have an internal hard drive rather than the memory card solution can be fitted with a special device that also broadcasts specials using Bluetooth technology to passers by who have their mobile phones Bluetooth activated, resulting in an increase in people taking up the offer.
Ranging in size from 32” up to and including 65” these digital advertising boards are very adaptable to almost any situation and application, from advertising menu “deals” through to informing staff about the recent lost production, or won contracts. This range of digital menu board can be mounted directly to the wall or even ceiling mounted for a more dynamic solution so customers are not straining to see the digital advertising and not forgetting the important dietary values of the food.