6 Critical Steps For Digital Signage Success.

Most advertising and marketing veterans who lived through the times when digital media had not been invented yet, value the important changes that digital signage has brought to the industry.

Advertisers have seen just how much impact digital signage displays have on consumers.

Yet, in a world that is bombarded daily by advertisements of all kinds, coming through different channels and using different media, there is still a need to gain and maintain a competitive edge.

Although digital signage solutions are clearly attracting a sizable chunk of the consumer market, there is still much work to be done to ensure that the use of digital signage will result in what the advertisers desire, which is a good ROI, as seen in terms of higher sales volume and more goodwill generated for their business.

What Makes Digital Signage an Attractive Advertising Choice?

Traditional media is still being utilized by many advertisers and marketers, but the reality of their disadvantages is looming larger in this age of digital media use.

For one thing, production costs involved in the use of traditional media such as television remain prohibitive and even continue to rise as time goes by. Radio is a cheaper alternative, but it is no longer as popular as before. Print media exposure is limited to its timed release, and as such, it requires an extensive – and usually expensive – media plan that features repetitions of release.

In contrast, the use of digital signage hardware and digital signage software does not require heavily scheduled media plans because of their nature.

Digital signage is more than just a static advertisement, unlike print media ads and posters. It can be as entertaining and quick to the draw in delivering content and messages, like television, but for a much lower cost. And unlike radio, the use of digital technology in advertising and marketing is highly popular.

Ensuring the Success of Your Digital Signage Advertising Efforts

Just the same, with all its advantages, it’s still important to take steps that will ensure the success of your digital signage advertising efforts:

1. Get a good content development team. This team should know the exact goals of the advertising campaign and focus solely on those goals, in all the digital content that they will produce for use.

2. Take care of the technical side by putting in place a good network management system, so that incidental malfunctions of equipment will not require costly site repairs.

3. Analyze the shifting demographics of the market based on location and time of day, because unlike traditional media, the audience of digital signage displays is not static.

4. Be flexible; always prepare alternative plans for required changes in content. Go with the flow of perceived and analyzed effectiveness of the content and move in that direction.

5. Protect the advertising medium. Use digital signage enclosures as necessary.

6. Plan and discuss with the advertiser before, during, and after the campaign. Evaluate not only the progress of the campaign, but also its end-results to gauge how effective it was in reaching campaign goals, and plan future digital signage advertising and marketing campaigns based on such an evaluation.

We at DOOH Limited offer various dynamic advertising solutions that makes up 1 of the steps for digital signage success and that is to pick the phone up and call us to discuss your digital signage requirement.