Outdoor digital signage tips for success.

When in the process of planning for a successful outdoor digital signage advertising campaign, there are several key guidelines that need to be considered. These guidelines will serve as the foundation on which the advertising campaign will be built on.

The Rationale Behind Using Outdoor Digital Signage.

Before the campaign is implemented, the rationale for having chosen to use this outdoor advertising medium should be clear. Was it chosen because it was seen as the most effective medium to communicate the message?

The answer to this question eventually determines how successful the outdoor advertising campaign will be. Remember, the kind of content that works indoors may not be as effective when seen outdoors.

For example, nature shots work best indoors because they provide contrast. However, when nature shots are used in dynamic outdoor advertising, and there are actual nature scenes in the environment where the digital signage stands, the images of nature that rotate every six to eight seconds will pale in comparison to what is naturally occurring or present in the background.

Despite this, it must still be noted, however, that these outdoor digital signage displays are highly attention-grabbing because of their usually imposing size, compared to other objects in the outdoor environment in which they will be placed.

Tips for a Successful Outdoor Digital Signage Advertising Campaign.

In order to have a successful advertising campaign that makes use of digital signage placed outdoors, apply these five tips:

1. Know your audience demographics and be aware that pedestrians standing at 7 in the morning before a crossing light may be different from those that are standing in the same spot by 7 in the evening. The first group of pedestrians may be composed of students walking to school, and their parents. The second group may be composed of office workers heading home. Those are totally different target markets that would require exposure to different kinds of content.

2. Choose the location, or where you will place the signage, very carefully. Make sure that it is not in a very recessed spot that would make it hardly noticeable, but also make sure that it is protected against the weather. This is very important when using interactive or touchscreen outdoor digital signage kiosks that could malfunction easily when not given sufficient protection from changes in the weather. Towards this end, explore the possibility of using outdoor digital signage enclosures.

3. Use content that is eye-catching and relevant to your target market. The beauty of outdoor digital signage lies in its inherent ability to use a mix of media, like audio, video, images, and text that are not static. Make use of this opportunity to mix media wisely.

4. Pay attention to technical details such as image quality. The medium you are using is highly visual, and it won’t be good for your campaign if you use highly pixilated images with low resolution.

5. Continue to monitor and evaluate your advertising campaign. Refresh or modify the content of your outdoor digital signage, as necessary.

DOOH Limited are a leading manufacturer of outdoor digital signage enclosures that are used to protect outdoor digital signage hardware.