Jul
Tips For Retail Digital Signage Success
Retail Digital Signage Success
Growth in the usage of retail digital signage can be clearly tracked. Where before, only a few retail outlets made use of digital signage technology to help promote their products or those of their consignors and suppliers, retail digital signage solutions can be seen almost everywhere today – they are present in various industries and businesses.
For the retail sector, the use of digital signage advertising has been on the upswing, especially in the United States, which is still the largest market of the digital out-of-home (DOOH) media industry.
However, retail digital signage statistics also point out China as a heavy contender for being the biggest users of DOOH. Industry leaders have seen how China’s aggressive support of DOOH use has been responsible for generating more than two billion dollars of digital signage technology revenue.
Bright Horizons Ahead for Retail Digital Signage.
Even in the midst of the growing popularity of using digital signage in the retail sector, a considerable part of the market is still untapped.
Digital signage advertising is still seen by some as a novelty or trend, and are unsure about investing in digital hardware and software to address the needs of their own market.
This situation should not be seen as a threat nor a challenge, but more of an opportunity.
Achieving Retail Digital Signage Success.
If the digital out-of-home (DOOH) media industry can make inroads in a tough market such as China, then all the more it should be inspired to continue penetrating markets where digital signage technology is still not the leading digital content delivery system being used.
Everyone loves a winner, and once the DOOH media industry can show to retail businesses the high level of engagement that can be received from consumers, then it shouldn’t be hard for the majority in the retail sector to understand how they can successfully meet their advertising and media goals through the use of retail digital signage solutions.
For the retail sector, here are some tips to achieve success in the use of digital signage:
1. Think digital. The digital world is highly configurable as to content and purpose. Content must be focused and should make good use of multi-media, as applicable. Content needs to be relevant to the market.
2. Think interactive. In a retail setting, the best success for a digital signage marketing and advertising campaign can be seen in the way customers interact with the technology. Each fingerprint smudge on the monitor glass is proof of such interaction. When appropriate, make digital signage campaigns interactive.
3. Think teamwork. As much as budgets allow, retailers would do good to deploy specific teams tasked to handle IT, communication, marketing, and creative design to come up with content that is targeted to the audience, but reflective of the advertiser’s goals.
4. Think connectivity. Consistent and continuous uptime matters a lot. Whether a private network is used or resources are taken from the cloud, make sure that connectivity will not suffer, and redundancy or backup is available.
5. Think analytically. The goals you’ve set before must be connected to consumer actions, whether there was a change or not. These are very important for gauging success.
At the end of the day, the question you need to answer would be: how did the retail digital signage campaign do in terms of generating sales or increasing brand awareness?