Jun
Medical Digital Signage Networks | LCD Enclosures Global
More and more medical and doctor’s practices, hospitals and clinics are signing up and offering digital signage networks in their facilities. These networks provide a combination of professionally created programming designed to educate patients in basic medical and wellness issues combined with practice specific messages and advertisements that practice staff can add for themselves. These digital signage networks are being used to not only create a more welcoming, friendly and informative environment for the patient but to build “practice loyalty” and provide a revenue stream from related advertising for drugs and medication etc.
These networks are so popular because they are basically turnkey ventures. That is, they include all the digital signage hardware, installation and maintenance, as well as assistance in adding the practice or facilities own imprint upon the provided programming. Early research has shown that 60% of patients perceived that their waiting time was shorter than it actually was because they were engaged in watching the digital signage programming.
Digital signage networks can deliver multiple messages far more efficiently than a number of static posters tacked to the wall. They are also a great help to the often overworked office staff. There are a number of issues that need to be reinforced to patients. Often patients need to be reminded for instance, at every visit many insurance companies require that the patient have a referral form. This message can be discreetly added to the digital signage network, saving the poor receptionists from having to repeat themselves a hundred times a day. Sure you can post a paper sign in the wall, but most people will not read it, and pick up a magazine instead.
The use of digital signage in the waiting room has limitless possibilities. The medical industry these days is as much a business as any other and practices have to find ways to retain patient loyalty. Using a digital signage network to reinforce the practice “brand” in a patients mind is very effective. Many practices add dynamic bios of the doctors and staff at the practice, as many patients like to feel a personal connection with their medical caregivers that is not always possible to achieve in the mere 15 minutes that most medical consultations are allotted to run.
Lastly, using these digital signage networks in their waiting rooms provides an additional revenue source for cash strapped practices. Drug companies and other medical suppliers buy ad time within this programming, and that revenue is shared amongst those who install the digital signage network the ad is run on