Jun
Digital Signage & Nightclubs | LCD Enclosures Global
The market for digital signage in bars, restaurants and other nightlife venues is exploding. Improved and easier to use technology, falling costs, and the ability for advertisers to reach a far more specifically targeted audience are all big factors in the upswing of installations of digital signage in entertainment venues. For the nightclub or bar it is installed in not only can a digital signage system be a great marketing and branding tool for the establishment , but as a great source of revenue, as advertising space can be sold to suppliers and other local businesses.
Digital LCD panels, which can be sized from 9 to 50 inches wide, can be used to deliver engaging and exciting content right to the patrons on the dance floor and at the bar. As well as lucrative advertising, the venue can display upcoming event information, drink and menu specials, and other related content that is of interest to their demographic (such as entertainment and music news perhaps.). In some cases, an advertiser will pay for all the costs involved with a digital signage system, in return for the exposure they get at a particularly hot club or bar for their product.
The nightclubs and bars can also use the digital signage technology to reach out their customers and employees on a personal level. If several monitors are installed each of them can feature something different to capture their clienteles interest. Some clubs and bars utilize their digital systems to make the customers experience at their venue more enjoyable. “Shout Outs” and personal messages to individuals in the club can be put together on the fly and most people love to see their name or images on screen, adding to the fun of the party, and what worker would not to have their “employee of the month” status flashed to an entire cheering (and hopefully heavy tipping) nightclub?
Even the kind of entertainment on offer to the clientele can be changed by the introduction of a digital signage system in a nightclub or bar. Instead of just listening to the hot tracks they came to hear, these systems allow clubs to broadcast music videos too, which can be easily interspersed with the club’s logo or information about upcoming events. Digital signage can also help clubs create great “theme” nights which are always popular in clubs and bars all over the world. The possibilities are endless.