Feb
Digital Advertising In Hotel Chains For Effective Marketing
Digital Advertising In Hotel Chains
Digital advertising and signage is a large market that is gaining momentum, now digital advertising in hotel chains is becoming more frequent, this now engages with visitors and can provide invaluable information to make the stay at the hotel the most memorable stay ever.
Solutions used for digital advertising in hotel chains.
There are two clear kinds of digital advertising solutions for hotels and these include wall mounted and floor standing digital advertising solutions. These two groups are then split into touch and non touch screen and then sub divided into a further two groups these are standalone USB media players or network enabled media players. The later allows the marketing department to control the entire digital signage network and update content throughout the network simply and within minutes.
Wall mounted digital posters for digital advertising in hotel chains.
digital advertising in hotel chains for effective marketing
Wall mounted digital posters are also available in touch screen solutions, these are ideal for visiting delegates so that they can navigate the hotel lobbies to reach the correct location for a meeting or seminar. They can also be used for guests to search local attractions and to be used as a concierge solution, from seeing the local theater shows to what time the local museums open and close. The way these units are configured, allows the guest to search deeper into files that are stored on the media player, usually a networked solution is ideal as this can also update with the theaters and other attraction websites to ensure the guests have the correct information.
Non touch screen digital posters can be used near elevators to provide updates on the weather or even flight delays for visiting guests who may be affected with any delay at the hotel. Hotels are also using this type of marketing to promote the restaurants within the hotel, by being used as a digital menu board showing vivid, high definition images and a description of the food. These can store the data on the CF memory card inside the USB media player.
Free standing digital signage for digital signage at hotels.
digital advertiisng in hotel chains
This type of signage can be used again either touch or non touch and depends upon the application within the hotel. Some hotel chains have even deployed this type of solution for express checkout, for guests in a rush, perfect for any traveling business person.
How digital advertising in hotel chains can boost profits.
So imagine using digital signage in a hotel chain that has just taken delivery of some local produce and have come up with a seasonal menu using locally grown food, this is more cost effective and will increase sales using digital menu boards in either of the solutions mentioned above. On another note should a guest make a booking for a show, the hotel may be in an affiliate program that the theater offers and there for received a commission for the tickets sold through the concierge digital advertising solution. Over a period of 12 months the return on investment will be increased, as these digital signs do not take off personal time, they do not ring in sick, they just work 24×7, proving that digital advertising in hotel chains are helping to improve efficiency of marketing plans.