Oct
Benefits of Wall Mounted Digital Advertising
Wall mounted digital advertising solutions.
There are many benefits of wall mounted digital advertising; one in particular being that the screen can be seen clearly be many people, as locating it on a wall not only keeps it out of harms way, but also frees up valuable floor space – especially where the customer ‘footprint’ area is expensive, because of the rent. This would be particularly in a retail setting, where merchandise takes centre stage and can be justified for the retail outlet.
Digital Posters – Wall mounted digital advertising solutions.
A digital poster promotes specific advertising campaigns for shops and stores and is a versatile method of publicizing a brand, product or service. Being able to locate all the electrical cabling into the wall gives an added safety aspect, where members of the public are concerned; as in these days of suing for damages, after a trip or fall, is becoming big business – damage limitation is the key. But not only is a digital poster used for retail purposes, it is also useful for displaying information, so an electronic notice board replaces a hand written one. This is so much more easy to use; change and alter at a moments notice. This would have its use within an educational facility, government building and medical center, where notices change on a regular basis. The initial cost of purchasing the hardware can be off set against the revenue generated from ‘renting’ out space to local businesses (restaurants, home improvers or beauty therapists, as an example). Local people supporting local businesses.
Dooh Ltd provide wall mounted digital advertising solutions
DOOH Advertising
A digital sign brings a new element to a store or public location. It is like watching a television commercial, but out of the home; also known as DOOH (digital out of home). The size of the screen also adds drama and impact to an otherwise lifeless waiting area. People will watch the digital screens for entertainment, with little thought of the advertising message being directed at them; subconscious advertising is very effective, as people tend to remember colours, shapes and slogans easily.
Digital signage is reaching a huge proportion of our familiar landscapes; there are many examples of it;
- ATM screens – advertising of products and services whilst your money is being dispensed
- Airport terminals – not only for travel information, but also cafes, shopping offers and currency exchange rates
- Theatres and galleries – publicizing future productions to sell advanced tickets and artists or authors on tour
- Diners and QSR outlets – as the menu changes, so can the content of the electronic menu board, to reflect stock availability
- Conference centers and hotel lobbies – instead of a hand written or computer printed list, so much more relevant information can be presented in an informative yet imaginative format, with added advertisements to supplement the income.
So many of these wall mounted digital advertising screens are abundant these days, we are taking them for granted, yet they have such an impact on our every day lives.