May
Temporary Outdoor Digital Signage A Mobile Solution
Mobile solution for temporary outdoor digital signage.
Some businesses look at digital signage then discount it, as they think outdoor digital signage has to have planning permission. However there is a new solution that is a temporary outdoor digital signage unit, read more here.
If you have ever been involved with a planning application, you will know it is a lengthy process, with no guarantee that you only get what the planning permission you need. However now, there is a way to deploy outdoor digital signage there is always temporary ensuring that planning permission is not required.
Temporary, outdoor digital signage, can be wheeled out just before the business opens, and are returned back in to the business at the end of the business day, providing the unit does not provide a hazard to pedestrians there should be no issue regarding using a mobile electronic sign.
What makes a temporary outdoor digital signage solution?
This it is an electronic sign that is weatherproof, and is fixed on a mobile platform, allowing the unit to be wheeled in and out of the business, whenever the business owner wants to promote a product or service.
It is not as simple as just sticking castors on to the base, as the base has to be calculated against the height to ensure it does not topple. Then once the unit is outside, these can be attached to a cycle rail or any other fixed item that has existing plan permission.
How to use a temporary outdoor digital sign.
DOOH UK offer a unit that is fully weatherproof and can fit through a single door way. The first thing to do would be to add content, this can be updated using the USB port on the media player or on the internal memory card, the unit can then be rolled outdoors in front of the business and the sunlight readable screen ensures the ads are seen, even at a distance.
Then run a power lead into the store, making sure the trailing lead does not provide a trip hazard, (best to put the cable in a cable mat, these are rubber and designed to take numerous cables for offices). Power the screen up and ensure the unit is secure; you do not want anyone rolling your sign down the road! This is simply achieved by having a small bracket bolted to the front of the business building and the unit secured to it, it should also prevent toppling.
Should any sudden rain shower happen, as it usually does in England, the hardware will not be ruined as it’s weatherproof.
At the end of the business day, all you need to do, is undo the secure fastening to the wall and wheel the unit back into the store. It could even be placed behind a half glazed door, so the screen can be seen and display ads in the evening, out of normal office hours.
Extra income stream for your business?
Once the unit has been used to market your business products and services, there is an opportunity for an entrepreneurial business owner to contact other non-competing local businesses, to see if they would be interested in advertising on the system that can be seen through the window at night. This would be perfect for companies such as taxi cabs, fast food restaurants or anyone else who wants to advertise their business. The media player will take over 500 4 minute ads, so if for example 50 ads are sold for £100 per month, that would equal £50 x 100=£5,000!
These other businesses may not have the initial funds available to purchase the temporary outdoor digital signage solution them selves and would be receptive to another business owner offering this.
The return on investment for the hardware would be as little as 6 weeks. Not forgetting that the normal ads would be set to operate during normal business hours on the scheduling software and the extra revenue ads out of hours, make’s it child plays to configure. Over a 12 month period, this sign based on the above figures will earn in excess of £60,000 of which £55,000 will be profit!