Protecting a screen network around a railway station.

Transportation media is making millions of dollars for the advertising industry by utilizing a screen network around a railway station, or similar public transport facility.

Screen networks around a railway station – are they needed?

Rail advertising attracts a huge number of passing trade, somewhere in the region of 1.2 million rail journeys – people on their daily commutes, visiting tourists and local people using the trains.  This advertising can be displayed in any number of ways, from a static paper board, to a state of the art, high definition and visually stimulating LCD digital poster.   This particular form of advertising is out-staging all the other, more traditional forms of bringing a product, service or information directly to potential customers.  The format of such advertising is so diverse that potentially it can attract a wide range of advertisers, creating many millions of dollars for the host company or as in this case, a railway station.  As the demographics suggest, those who use the rail network are professional people, who have little time for television (therefore indoor-home advertising does not reach them) and have a high disposable income – so may spend their dollars on high end merchandise.

Why deploy a screen network around a railway station?

Having a screen network around a railway station enables the technical department to synchronize adverts in a specific or timed order gaining maximum publicity for certain times of the day, therefore maximizing potential profits.  This eliminates inefficient downtime, due to data or technical error and can also reduce engineer’s costs.  The network can run from a central location and be fed, via an internal network, or the internet from a remote location to update content, add or amend special offers, promotions or sales, or even money off codes.  The hardware, itself is robust enough to be put in a public place, as the viewing window is toughened and a secure frame keeps most vandalism at bay.  This said, to fully protect the LCD digital poster of a screen network around a railway station, it may be necessary to fully enclose the hardware within a specially designed enclosure, which can be purchased from LCD Enclosure Global Ltd.

A creatively designed content will enhance the performance of a screen network around a railway station.  Using still or moving images and graphics, short videos and additional sound will attract the sale of advertising space on a digital poster as well as attracting the all-important potential customer.

LCD Enclosure Global Limited manufacture a range of LCD enclosures that are used to protect digital signage in harsh areas, such as screen network around a railway station.