Nov
Outdoor digital signage -the options available
Outdoor digital signage solutions.
Outdoor digital signage is one of the main vertical markets unaffected by a recession, so selecting the right solution for an application is essential for maximum results and a fast return on investment.
General overview of outdoor digital signage.
Dooh or Digital Out of Home advertising has been very successful in the USA, Canada and Australia, however Europe is quickly making up ground. Outdoor digital signage is the ability to provide information to consumers on products and services offered, this could be to update a loyal buyer of a promotion or to inform them of a new product launch making sure the brand is foremost in their mind. There are various ways to create an outdoor digital signage solution form the cost effective to the more expensive, yet more versatile video walls or large billboards we see at the side of the road.
Outdoor digital signage on a budget.
Most organisations are looking to maximise their investment in advertising, this is when a cost effective may be chosen, the end result will not look a cheap option, however it will give plenty of flexibility and can if needed be taken down and redeployed in another area with minimum disruption.
The cost effective outdoor digital signage solutions are as follows:
An outdoor commercial screen.
Some major manufacturers make weatherproof, outdoor screens, these can be used in almost any weather, but you need to be aware that the connections need to be double checked to ensure your media player that holds the content is compatible, another consideration is the cost as these dedicated weatherproof TVs can be expensive.
Commercial screen in an LCD enclosure.
Another solution is to use a regular commercial grade screen and put it inside an LCD enclosure, the LCD enclosure provides all the protection needed from the weather and vandalism due to its robust construction and unique high security locking system. Inside the LCD enclosure the units come with an internal TV mounting frame for the display as well as both heating and cooling solutions that are thermostatically controlled, in some instances of extremely high temperatures air conditioning units are fitted to the LCD enclosures.
Inside the digital signage enclosures both the screen and media player are stored safely and securely.
Football stadium outdoor digital signage.
Now if you have a large budget and want to have a major wow factor an outdoor digital signage solution could comprise of an LED panel solution, these screens are used in major outdoor events such as football stadiums.
The LEDs are in modules that are then mounted into a housing that is weather proof, it is then mounted to a frame to provide various mounting solutions. This solution can cost as much as $5,000 per square metre, so imagine the cost of a football screen.
