May
Outdoor digital poster – Is there a true Cost effective Solution?
Outdoor digital poster.
An outdoor digital poster seems an odd way to advertise until you look at how fast they have a return on investment, these cost effective outdoor advertising displays are used to promote products and services to anyone passing by.
Outdoor digital poster Vs. regular digital poster.
As you can imagine a regular digital poster is designed and used fundamentally for indoor use, to promote the company’s products and services once the prospect has entered the premises, it is a low cost solution. An outdoor digital poster has been designed and manufactured to work in all weathers outdoors to advertise to prospects passing to entice them inside the store to buy the product or service advertised, this works perfectly well for QRS’s (Quick Serve Restaurants). As the menu can be displayed on the outdoor digital poster and during the morning rush to work, will appeal to people passing by.
Putting a standard digital poster outdoors would the same as putting a TV outside and leaving it out all year, no matter what the weather and would certainly fail in no time without adequate protection.
What is an outdoor digital poster?
These outdoor digital signage solutions are designed to be used outdoors throughout the year and come complete with a high brightness screen (with a minimum of 1000 nits) for outdoor use complete with a built in media player within a protective outdoor casing. The advertising screen is viewed through an anti-reflective, toughened glass panel, ensuring the ads can be seen even in direct sunlight and providing the protection needed for use outdoors.
Outdoor digital poster uses.
We have already mentioned restaurants who use this type of advertising solutions, now this solution allows businesses such as car repair shops to advertise outside their premises. Cinemas can use an outdoor digital poster outside the cinema to promote an event or new showing. Car dealerships can advertise their range of cars to passers by as well as their range of stock vehicles they have for sale. The use is endless with an outdoor digital poster and by creating the content using free software on the internet they can even be used for outdoor advertising at airports, ferry terminals and bus stations.