Nov
Interactive Kiosks now in windows?
Digital signage is taking another leap into a marketing phenomena and making a buzz in the industry at the same time.
In one of Ralph Lauren’s stores in New York, they project images onto the window and customers can touch the images to buy the clothes!
How does it work?
Well the window is a translucent touch screen film that is applied to the rear of the window, with a projector hidden in the ceiling projects the images onto the 67” screen so customers can see it night or day.
When customers touch the window they enter GUI (Graphical User Interface), with hand size buttons the size of hands for men’s, women’s and children’s clothing. People can then pay via credit card for their selected clothes and have the products delivered to their home.
The CPU (Central Processing Unit) is hidden with the projector and a card swipe machine is located at the front of the window which is the only external hardware used in this digital signage system. During normal opening hours a neat, well dressed guy in Polo clothing helps guests navigate the window, he is not a greeter, he is an off duty New York police officer whose responsibility is to ensure no one takes the card reader.
The “wonder window” has been featured on Good Morning America as well as the national press,
Is this an advancement on the interactive digital signage kiosks we all know and see in shopping malls? Who knows, but I guess price will be an issue and I doubt if this is cheap.
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