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How Education Facilities Benefit from Digital Advertising
Almost all schools, colleges and even kindergarten educational facilities have the network capability to deploy some kind of digital signage. This replaces the traditional static bulletin board, which is overflowing and cluttered with bits of paper – past, present and future, appropriate and otherwise! It is easy on the eye – aesthetically pleasing, easier to maintain and can bring in a high return on investment (ROI) through running ad. campaigns.
Each establishment reaches a demographically appropriate targeted audience, in order to maximise its ROI potential. For example a university can rent-out or sell advertising space to local bars, beauty and nail salons and retail outlets. The content of these advertisements are easily created and can be controlled by both in-house network channels or remote and wireless networks. Placing the digital posters in effective locations is crucial to the whole package, where a high traffic area or group of potential customers are gathered, is a consideration, like the cafeteria, reception and sports hall, providing a high return on capital investment for the campus, as well as being known for its dynamic technology-lead policies. Other uses may be for broadcasting information: dates and times for class changes, graduation ceremonies or emergency procedures, utilising the digital display in other innovative ways. It also enables students to be addressed by notable speakers and visitors, via webcasts on the campus intranet.
Entering the developing world of digital signage, via the education network, is opening up new avenues, through which to create additional income, whilst the expenditure is comparatively low.
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