Sep
Digital Posters – Points to Consider
Digital Posters – Points to think about.
Digital posters are one of the more affordable ways to use digital signage, now discover digital posters and points to consider for an installation.
A wall mounted ad player is one of the more cost effective solutions for indoor digital signage applications available in the current market. These units have revolutionised the way advertising is displayed, now let us discover how to maximise when we deploy digital posters in one location.
Digital posters – locations.
Location is one of the essential elements of a successful digital poster installation, these digital posters need to be in high foot fall areas, usually in a reception or waiting area within a company, or directly in front of customers in a hair salon, this allows them to be entertained whilst they are waiting and can provide some valuable information.
For example digital ad players in a reception area can show how the site you are at is connected to the head office and what it’s responsibilities are within the group. In hair stylists the digital posters can advertise the latest promotion the salon has or publicise the discounts on the in store branded hair care range.
As you can see (pardon the pun), but if the digital posters are not seen or in areas with little traffic the advertisements will also suffer.
If the digital posters are of a large size, they need to be mounted to a solid wall, otherwise you have the possibility of an accident waiting to happen.
Digital posters – size?
Digital posters vary in size from tiny 20” units up to an including massive 65” units, now one point here to think about, is if you are using a large digital poster the structure it is mounting to has to be strong enough to support it. For example it would be futile in mounting 65” digital posters on a studded wall, as the weight of the LCD advertising screen would put it from the wall.
Digital posters – mounting options.
Depending on where the digital posters are being installed will dictate how they are mounted, for example in the centre of a hair salon, large digital posters can be mounted from the rear using the VESA mounts and a ceiling mounted pole system, this also allows the screen to be tilted around 15 degrees. However if the digital posters are being mounted in portrait position there are special digital signage mounts that will take screens up to 65”.
Digital posters – network or USB
Now this is a regular debate, weather or not to use a network enabled digital poster or USB digital posters, this comes down to the actual application and if several digital posters are used this is when a network enabled digital poster is ideal, due to the fact that within a few seconds the digital signage posters can be updated simultaneously and should a ad need editing fast it can be edited within seconds to ensure the rights ads are running at the right time.