Apr
Travel Agency Boosts Sales with In-door Digital Signage
How they learned the easy way to simultaneously enhance its image and pocketbook using dynamic digital signage.
A market leader in the travel agency segment, wanted to implement an innovative strategic marketing plan that would allow them to enjoy a short-term profit increase, which is not a hallmark of most similar initiatives. However, a digital signage and retail media company, was able to give them just that.
When companies, like a multi million dollar Travel Company, with more than 200 agent offices throughout the United States, decide to invest in marketing, they usually take the investment in their stride — understanding that the money they spend to enhance their image will likely improve customer experience and loyalty, but won’t do much to improve short-term profit margins, or the proverbial “bottom line.”
The aims of dynamic advertising are:
• Make in-store environments more customer friendly.
• Empower the travel agents’ communications staff to remotely create and develop customized, timely messages at targeted stores.
• Find a solution that allowed the travel representatives retail locations to manoeuvre in-store screens to a “night position,” allowing displays to face outward, near windows, at dusk.
• Enable advertisers to connect with their customers.
• Raise new advertising revenue from their travel suppliers.
Previously they had done a lot of printed signage, but it’s not as sexy. Travel is a romantic, sexy commodity, and they needed something that better conveyed the message, as the first phase was rolled out. Also they were looking at having a flat (box-lit) image versus a moving image. Actually, there is no comparison.
The agency wanted to change the way it displayed, conveyed and delivered its message – a message that itself was evolving and changing.
No longer will we see plain ads on paper, outdoor digital signage solutions are almost every where and deployers are looking for new and innovative solutions to market to their clients. LCD Enclosures Global are at the forefront working with several digital signage hardware manufacturers to produce a solution for the future that can be left out in all locations irrelevant of the weather.
LCD Enclosure Global – anything else is a compromise.
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