Jun
Video Walls for Shopping Malls.
Video Walls and the shopping center relationship.
So much money of the economy is either spent or made at retail outlets, that installing video walls for shopping malls will earn a huge ROI – return on investment. As many hundreds of people pass through a shopping mall on a daily basis – each one is a potential customer.
One way of displaying an advertising campaign is to invest in a flexible video curtain which – as the name suggests, hangs from a rail and can be a very versatile piece of kit. There are many advantages to a flexible video curtain, as it suits many indoor and outdoor locations and reasons for advertising. Being able to display a large graphic promotion, will stand out and be noticed! Not only will a flexible video curtain be useful for marketing of a product or service, but it can display life size visuals, so will suit a catwalk – advertising a clothing range, and a musical concert. The beauty of a flexible video curtain is that it can be packed away when not in use, as it is supple and bendable without causing any damage to the display screen. A video can be linked directly – either hard wired or wireless, and in ‘real time’ so as not to have any delay, to the screen which acts as a back drop, or in the case of a musical concert, the size is an advantage to people furthest away from the stage, so they can see quite clearly their favorite band or musician.
For traveling promoters, a mobile video wall is an ideal solution, as it can be packed away after each exhibition and ready for the next. The content is easily loaded for each different occasion and updated, as and when necessary. Space can be ‘rented’; classed as video wall advertising, which will bring in additional or supplementary income, therefore increasing the return on investment. Many companies will be prepared to rent time on the flexible video curtain, during the screening of a performance to a captive audience.
Advantages of using video walls.
The advantage of this form of advertising is the minimal video wall hardware that is required to stage the flexible screen or curtain. A few thoughts will include; where will it be hung from?, who is the campaign aimed at? – installed in a shopping mall, for instance, or will it be located indoors or outdoors? – this does mean being able to anchor down the bottom of the curtain/screen to keep it from blowing about in a breeze. Also vandalism should be planned for, people – out of curiosity will try to touch the screen. Other than that, as there is no visible hardware, and as long as the cables are safely protected away, it should produce a successful promotion.