Jun
Success for Interactive Digital Signage Kiosks within the Entertainment Business
Success for digital signage kiosks.
Digital signage kiosks have been a development which has enhanced the publics’ interest over the last couple of years and recent figures indicate a steady and substantial growth consistently over the last half decade, of certain segments of trade and industry, particularly within the entertainment sector – which is worth billions of dollars. Any language, culture or interest has the ability to use a digital signage kiosk, mainly for the purpose of promoting a product or service. Customers are expecting this kind of electrical technology to be part of the entertainment experience and have embraced the trend with enthusiasm – numbers have increased in the ‘digital out of home’ form of entertainment.
By utilizing the interaction between interactive digital signage kiosks, smart phones and electronic tablet devices – either android or branded makes, has opened up a whole new world within the entertainment business, where promotions, trailers and coupons or vouchers have played in important role in attracting more customers to purchase venue tickets and merchandise.
Indoor digital signage kiosks.
As people – specifically customers, who have a disposable income, find R & R (rest and relaxation) in entertainment outside of the home – also known as DOoH, interactive digital signage certainly comes into play. From downloading virtual tickets for a cinema to registering on a touch screen tablet for a bowling game, through to accessing a QR (quick response) code for a money off coupon at the venue – all of which is actually familiar to us, yet we don’t even think twice about it, as it is what we see everyday at the bank, supermarket and even doctor’s surgery. What would our ancestors (even 2 generations ago) have thought?
One important strategy to the whole interactive digital signage scheme that has the most benefit is the avoidance of queuing – who likes to queue? If at all, we may have to wait for one person in front, before selecting our pre-ordered ticket from the interactive digital signage kiosk, but this is nothing in comparison to waiting in a meandering queue for 20 minutes or so, wondering if you’ll miss the start of the film. As there are usually several interactive digital signage kiosks within the foyer, very little time is wasted waiting. The business owners also realize that whilst a customer is stood, impatiently, in a queue for his ticket, he is not in the refreshment line making additional purchases. Whilst this may not be a tub of ice-cream from a self-serve vending machine, I’ll bet the employee will be using an interactive digital signage cash register – probably touch screen too. This is only the beginning of the next generation of self serve technology. Most digital signage kiosks are touch screen in nature because of the versatility of them and the interactive features which enable members of the public to fully explore the contents. Advertisers are very clever, as they carefully select specific times, sections of the content and relevant products or services to target the various demographics, which will access a digital signage kiosk and the planned layout of the digital signage kiosks maximizes the effect it has on customers – screens can be seen from every angle, so you don’t miss a thing.