Retail digital signage solutions

Retail digital signage is fast dominating the field of digital signage, due to the ability and need to provide customers with information on products that are on offer, due to overstocks or due to current demand.

One key location is occasionally overlooked and this is the point of sale location throughout a store, there are solutions such as digital signage totems that provide both static and moving ads in the same unit.

Our retail totem solution provides a unique solution that enables retailers to advertise using static images as well as engaging with customers through videos of other items that may be of interest to the consumer all for a very cost effective price.

Retail digital signage

Now any retailer can deploy retail digital signage for a fraction of the price they previously thought, due to the development of digital signage hardware, the content can either be controlled from a central office such as the head office for large corporate retailers, to locally for smaller family run retailers.
The digital media player used for retail digital signage is one of the keys to its success, these are either USB for local content storage to a network enabled media player and do depend on the amount of content the retailer intends to use.

Retail digital signage – media players.

USB media players store the promotional content on a memory card that is inserted into the media player, these are limited by the maximum size of memory card (16GB), they are very affordable but they also need manually updating by either swapping the old memory card with a new one with updated content on or by using the USB connector on the media player. However this can be time consuming if you have a number of these solutions throughout the retail store.

Network enabled media player, this is a media player that tends to have a hard drive built in to store the content locally usually 160GB and content updates are done through the internet from one central location. These media players are most costly than a USB media player however if the retailer has or intends to have, over 30 digital signage solutions in any one retail store the network solution works out more affordable when you calculate in selecting someone per location to update the content manually and their time in doing this.

Retail digital signage solutions now include our retail totem solution that will accommodate most commercial grade screens in portrait orientation, with a selection of media player in the lower section. The rear of the digital signage totem can be branded with the companies logo or any other graphics, the front of the digital signage totem is branded from the floor to just below the screen with a static, printed ad with the screen displaying moving images, videos and in some cases audio.

LCD Enclosure Global Ltd provide a range of digital signage solutions from a single digital menu board through to a network in a retail digital signage environment.