Tips for protecting transportation digital signage.

Protecting transportation digital signage solutions is essential to ensure a quick return on investment for the electronic advertising devices.

Overview of digital signage in transportation.

Surprising as this may sound, many advertisers have used screens in various formats to deliver messages. No cast your mind back to the early days of the Internet, companies converted almost overnight from a printed mind-set to the digital one. As organizations stopped producing printed brochures and replaced these overnight with multi media format files that could be downloaded from their websites.

Now with digital signage savvy advertisers understanding the opportunity each screen offers and that the experience of the audience has to be engaging when they view this new digital content to ensure the maximum return on investment.

Viewers encounter digital signage in various transit locations, from signs along a highway that are viewed by masses of people that are traveling at varying speeds. As well as in airports, bus and train stations, basically any location where commuters passed by usually walking.

Now the digital media is rather similar to a traditional billboard, in the fact that the content creates a thought provoking impression on the commuter. The reason digital advertising is more successful than printed advertising is that motion attracts inattentive eyes.

Another way in which digital signage winners over printed advertising is that they can be used for day parting. This is being able to split ads up over the period of a day, a good example is a local diner and promote a free coffee with a breakfast deal and in the afternoon offer a ham dinner.

Point Of Transit or POT networks include both internal and external advertising solutions in the format of modern digital signage billboards.

Point Of Sale (POS) advertising.

POS is typically used in the retail sector, screens are mounted on shelves or at the end of isles within the store, as consumers within the store are in the perfect mind set for buying. More often than not consumer are actively looking for more information on a particular product.

Now comparing POS system to a POT system, you can see on the Point of Transit system the ads are shorter as commuters have little time to spare when walking past the screens, so the content has to be punchy to catch their attention.

One major advantage of a point of sale solution is it can be linked to an inventory system and the ads can be tailored to specific stock items, until there id no availability.

Protecting transportation digital signage.

As you can see from the above examples, there are various hardware solutions employed within the transportation industry. So to protect these digital advertising solutions the house to the various protective housings available.

Point Of Sale Shield.

This is a small steel housing, that mounts over the front screen and has a back plate that mounts to the shelf or aisle. The front cover allows a screen to be seen perfectly well to preventing unauthorized access to the hardware. These POS Shield are secured together using tamper proof fasteners.

Point Of Transit need greater protection.

The Point of Transit enclosure is required to protect the hardware, as in this solution employees much larger screens as well as networked media players. This hardware is normally located in outdoor or in semi-outdoor locations for they can be opened to the elements as well as potential physical abuse.

Protecting transportation digital signage hardware is essential for a fast return on investment, as more the commuters respond to the advertisements this in turn raises sales and the initial investment in the hardware is recouped quicker.

There by various ways in protecting transportation digital signage and using an outdoor digital signage enclosure is one way, these offer a secure environment with their own thermostatic cooling and heating systems, as well as high security locking mechanisms for the access door and toughened glass viewing windows that will withstand a physical attack with a baseball bat.

One manufacturer of Point Of Transit enclosures, have recently deployed these in locations such as Heathrow Airport, various airports throughout America for Hawaiian Airlines and not forgetting San Francisco transportation. DOOH Limited provided outdoor digital signage enclosures for protecting transportation digital signage.