Protecting ROI in Digital Signage Installations.

The initial outlay for installing an advertising display screen may be a substantial investment, so protecting ROI in digital signage installations is crucial. There are a number of ways to do this, the main fact being protection away from human and weather damage.

Finding the ideal location – either indoors or outdoors is an important factor which will be significant in protecting ROI in digital signage installations. What a waste of time, planning and money if the installation is poorly thought out, as it will not be at it’s maximum potential for the return on investment as expected. The ROI can be several times, in economic terms as this is the way forward in the world of advertising for a product or service. For every minute of ‘down-time’ that the digital signage is not broadcasting an advertising campaign is money lost on the return on investment. Although the media can be uploaded via a network, rather than IT personnel physically going to the media player, there are a number of other effects that interrupt the promotion.

Considerations for protecting ROI in digital signage.

One of the first considerations is protecting the hardware of the digital signage; this includes the digital display screen, the speakers, the hard-drive and the whole structure. Digital signage vandalism is an area of concern for planners, however a specially designed metal enclosure, or housing unit will not only protected against theft, and vandalism, but also against natural damages, like rain water ingress or extreme temperatures. Depending on where the digital signage screen is to be situated, then different concerns must be overcome. A cost effective solution is to purchase the complete display unit or kiosk from a reputable supplier, who has considerable experience, like DOOH Ltd. Either a floor standing or wall mounted unit can be placed insitu onto a suitable base, or wall bracket. If it is a specific screen, rather than a digital signage kiosk, then DOOH Ltd. can supply this too – it all depends on the size of advertising screen, its location and the amount of investment or budget to be spent. The image of a digital display monitor, showing either a black screen, a ‘windows’ screen or even a smashed glass screen is most off putting for passing customers – this will not have a positive impact for selling a product, consequently it reduces the return on investment (ROI).

Digital signage damage will affect the performance of the advertising campaign, as the glass screen can be scratched fairly easily, with a knife, coin or stone, so protecting it will an high impact viewing window, designed within an enclosure or as part of a digital signage kiosk, will ensure in protecting ROI in digital signage installations.

DOOH Limited are a leading supplier of digital signage hardware as well as protective display housings that are used for protecting ROI in digital signage.