Apr
Portrait outdoor advertising screens – digital signage solutions
Portrait outdoor advertising screens.
Portrait outdoor advertising screens are used as a digital signage solution for an all year round solution; learn what makes portrait outdoor advertising screens so different.
Digital signage using portrait outdoor advertising screens.
Digital signage historically has used screens that have been positioned in the landscape position and this is why many companies think they can use a TV screen that has been made for home use, but they will certainly be misinformed and will result in costly replacement screens. This is why using a commercial screen is essential for any digital signage deployment, the other advantage with a commercial grade screen is that the screen can be mounted in a portrait position, this cannot be achieved using a regular TV screen you would find in your home as there is no way to rotate the image, on top of this a commercial grade screen is designed to have a lifespan of 50,000 hours, this is to over 5 years of continual use 24×7!
Sizes of portrait outdoor advertising screens.
These portrait outdoor advertising screens are available in a number of sizes from 40” to 65”, because we all know that the larger the advertising solution the better the result for the advertiser.
Updating the content on a portrait outdoor advertising screens.
Now updating and providing fresh content if the digital signage solution is to be successful, this can be achieved by either using a built in media player or a network enabled media player. Apart from the cost the differences can be offset against labour costs. Imagine if you had a member of staff that every day or week had to remember to update the old content with the fresh and you had 2 or 3 screens, this could be easily overlooked due to high workload and the pressures of work.
The network solution as you can imagine connects to either a wireless 802.11b/g wireless network or a hard wired network. There are 3G and GPS media players but these will be covered in later articles.
Any corporate organisations need to control the content from one central location to ensure the brand is run as a consistent brand and image and this is done using an internet connection and the networked media player. These media players are rather sophisticated as the screens can be divided in to zones, ads can be scheduled to update at a pre-set time and date. Day parting is also enabled using the schedule function.