Mar
Outdoor Digital Signage
Outdoor Digital signage comes under different names and terms to describe the same or similar solutions. Understanding them is the key and why they have these names.
From electronic billboards through to LCD motion graphics, each term has a need and demand, over the next few articles we will look at different terms and hope to dispel the myths, use the wrong term and your project could be dead in the water, with wasted time, energy and money getting it right is essential.
Electronic billboards – these range in size and we see massive screens at the side of high traffic areas, such as roads to the airport. There are around 450,000 billboards as of 1991 in the United States, with an estimated 15,000 added every year.
Billboard potential issues – concerns have been raised for people who are driving and the billboards catch their eye and an accident happens, so much so laws have been passed for the place of billboards and in four States of America they have been banned since 1968, they include Vermont, Alaska, Maine and Hawaii. However in the UK, billboards come under the control of the local planning department, anyone displaying adverts in this manner without the correct planning documents is liable for fines of up to £2,500 per location. All five major outdoor advertising companies in the UK have all been fined for breaching these planning regulations.
Human Billboards – we have all seen the teenage on the street corner holding a piece of 2” x 1” that is nailed to piece of cardboard with “computer fair this way” and an arrow pointing in one direction. Now there is a modern switch utilising digital signage and these will certainly get noticed.
LCD Enclosure Global – anything else is a compromise.
“Manufactured in the UK – Supported in the USA & Australia”