Dec
Outdoor Digital Signage new Developments in the Advertising Industry
Developments in the outdoor digital signage industry.
Advertisers are always in the market for finding the latest technologies and developments as soon as they arrive in the market. When it comes to the modern TV devices such as plasma or LCD screens as digital signage, the greatest entailing advantage of such digital signage is that it reaches a mass audience for a low cost and extremely low amount of time. Outdoor digital signage is able to reach even more number of people with commuters, travels in cars and at public transport and shopping places. It is also terrific for nighttime advertising system because of the digital screens and extremely eye catching content.
Uses of outdoor digital signage.
The majority of the advertisers using digital outdoor signage do so because they can receive it for a far lesser cost, when compared to other mass media advertising such as newspapers and television the comparative costs are very low. While digital signage is continuing to expand further, with ever increasing use of outdoor digital signage there is also high demand for unique weatherproof LCD enclosures which helps in protecting all the hardware so that they can be installed outdoors as digital signage in any kind of environment without any concerns.
Outdoor digital signage technology.
The next upcoming technology for an outdoor digital signage is the touch screen. The digital signage market seems to be in a state of constant flux. Outdoor digital signage market also seems to be on the trail for the indoor sector from past few years. Although touch screens have been effectively integrated in indoor display solutions, outdoor solutions still have yet to see the usage of these screens. There are various methods of touch screen technology of these, the most modern touch screens makes use of resistive or capacitive technology as is in the touch sensor. The resistive touch screens mainly rely on the pressure from a finger whereas a capacitive touch screen makes use of an electric field over the screen. It is very difficult to put these up in outdoor locations especially when it is cold or very hot. Bus shelter campaigns with some interactive games and adverts can be one of the examples on how to make use of this new interactive element to digital outdoor signage. Several companies are offering touch screen kiosks mainly for outdoor locations.
Outdoor digital signage will make use or allow these touch screen will be available for cheaper and easier to implement in the upcoming future and also takes public-management interaction and navigation to a whole new level.