London digital signage 2013.

London digital signage solutions are in abundance for the upcoming Christmas festivities, these include everything from LCD advertising posters, QSR menu boards and free standing indoor kiosks, providing digital advertising solution in London that will never have been seen before.

Digital signage London businesses.

London digital signage – outdoor applications.

London businesses have seen the massive opportunity for their business when digital advertising is being used to increase brand awareness or even to push a new or existing product. Now London businesses can be seen to be using the leading cutting edge marketing tools such as floor standing kiosks or wall mounted digital posters to promote their Christmas stock, making this a bumper year for London based companies.

What’s the typical solution used for London digital signage?

The 2 most common solution for indoor advertising is the wall mounted LCD poster and the floor standing kiosk, both strangely enough with screen sizes 46” and 55”. Standalone units are very popular, as they can be deployed quickly with additional cost other than hiring or purchasing the units. Obviously, if the electronic advertising hardware is being used for just Christmas and the January sales, then it would certainly make commercial sense to hire the units!

Retails expanding while testing digital advertising.

Hiring the hardware has also a tax benefit to the company that is hiring them, this is why retails since September have been looking for opportunities to use electronic advertising hardware. London leads the way that marketing is done in the UK, as most of the fashion houses are based in London as well as most of the financial houses.

London digital signage – not just for Christmas!

Electronic hardware has been growing in the UK capitol, from video walls through to outdoor digital signage totems. Construction organizations are using them to promote high end luxury apartments all round London. They also double up as a wayfinding solution, so should a potential get lost on the complex, they can use the sign to get directions to their destination.

Many London retails are looking at the Christmas digital signage trial, as that – a trial. If it works and the sales can be measured against the advertising campaigns the very same retails will invest and roll out digital signage solutions across their network of stores. This will certainly be a bench mark to gauge future signage growth, based on London digital signage for Christmas 2013.

DOOH UK since the 2012 Olympics have had enormous success with advertising hardware, their portfolio can be seen at www.lcdenclosure.co.uk and includes London digital signage solutions