Jun
LCD Ad Players
LCD ad players for indoor signage use.
Technology has advanced so quickly that LCD ad players have integrated into our world with such ease that we almost take them for granted.
There are so many benefits of these LCD ad players in the world of advertising. So much more information, data, images and product detail can be portrayed in such a way as to entice a customer to purchase the item. This can be in the form of an LCD advertising screen in a shopping mall, entertainment complex or in fact anyplace where foot traffic is prevalent. This form of advertising is known as ‘DOOH’, which basically means digital out of home advertising, so targeted at people who are not watching television, where adverts are played. The adverts are brought to people on the move and in other public locations.
LCD ad players are powered by the mains power supply, however the content is another matter, as this can be uploaded, downloaded, altered and configured any which way – but choosing to install it with a network facility enabling a wireless connection will save time and money, yet being just as effective. Installing a stand alone unit, which works independently, by sending the content from a central location, cuts out on time spent by an engineer (and down time, where the monitor is not generating an income – as it is designed to do). Also several LCD ad players can be updated at any one time and very quickly too, providing they are network enabled.
LCD ad players.
An additional feature to consider could be to add a touch screen application, where customers can select items, products or services directly from the screen. This helps in a selection process, for example from a food menu, medical facility reception or even an airport check-in.
Interactive touch screens which we are familiar with today include our mobile (cell) phones – many of which only offer this technology. Advertising companies are exploiting this innovative idea to reach customers very easily and quickly. Sending a merchandising promotion via blue tooth technology is rapidly becoming an inexpensive form of advertising to a captive audience.