Tips for using indoor digital signage screens.

There is as many hardware solutions for indoor digital signage screens as there is for the applications they can be used for.
Various types of indoor digital signage screens.

As you can see from the list below there are numerous options are solutions there can be used for different applications for various businesses. But there are 2 common factors between all these solutions and that is the flexibility and cost effectiveness of the indoor digital signage screens.

The LCD ad player.

The LCD ad player forms part of the indoor digital signage screens solutions, as these are usually wall mounted and can be hang in any position, the content is usually stored an internal memory card in the media player and can be updated using a flash drive. These are available in sizes from 7 inch to 82 inch. You will almost certainly have seen the 7 inch digital signage screens in supermarkets promoting products, usually located at the end of the aisles.

Electronic QSR menu board.

Electronic quick serve restaurant menu boards are very similar to the LCD ad player, in that the content can be stored on a memory card within the media player. These electronic menus are usually located either on a wall or above the checkout before you place your order.

There are also versions which can be networked enabled so QSR chains such as McDonald’s and Wendy’s can network and use the same content throughout different outlets, providing the same brand image no matter what outlet you go to.

These vary in size from 32 inch to 82 inch and can display video, audio and even animations. The on-board scheduling software allows the restaurant to set what menu items are available for breakfast and at a pre-set time change the menu to the lunch menu was so one throughout the day.

Floor standing indoor digital signage screens.

A floor standing digital poster is an LCD advertisement poster that is free standing on the floor, these can be equipped with standalone or network enabled media players, interactive screens and can even be fitted with proximity Marketing Devices, so that when anyone passes with a Bluetooth enabled smartphone the digital advertising campaign can be sent to them in a form of an SMS message. Here this could be a discount of a free coffee with every bacon sandwich from the breakfast menu.

Floor standing digital poster solutions integrate the digital advertising screens into the units, so that they offer a sleek slim line look that is aesthetically pleasing.

These are available in sizes 17 inch up to 82 inches more simpler way for indoor use only. Software is incorporated in most of these products, and I’m letting content is child’s play.

The interactive solutions.

Interaction between the consumer and the advertiser has increased in the last 12 to 18 months, this can easily be added to most digital signage solutions, however to getting the most out of the investment maximising the ROI, it is best to purchase a solution that is interactive from day one, this enables the interactive marketing campaigns to be tested on different demographics.

DOOH Limited is one of the leading producers of protective LCD enclosures, but also offer a range of indoor digital signage screens more information can be seen here.