Jun
Indoor Advertising Systems & Screen Sizes
Indoor Advertising Systems & Screen Sizes.
It takes one to three minutes for retention to set in from reading advertisements on signage using indoor advertising systems and better retention, of course, leads to potential sales.
According to research, the age group that does a lot of spending is that of individuals between 21 and 54 years of age. Consumers in this category usually have disposable income to spend and are the direct targets of digital poster displays in malls, supermarkets, restaurants, entertainment venues, shopping districts, bars, gyms, hotels and recreational centers.
Digital signage screens can be stand alone units and upgraded to create a global network for companies with branches abroad. Advertisers have the option to develop their own content and add to the existing indoor advertising systems platform without replacing the existing hardware.
Cost Efficiency in Using Indoor Advertising Systems
Advertisers reach their specific target groups easily with advertising systems by zeroing in on location demographics where their products will be sold. Clothing chains, for instance, maximize the use of floor standing digital signage with models dressed in the latest fashion. Because consumers frequent places close to their homes and offices, advertisers choose to spend more on indoor displays than on traditional advertising mediums like newspapers and television.
When they see the same product on display, the visual signal for them to buy is quickly met by actual purchase of the product, simply because they are in the same place. Strategic placement of advertisements using indoor advertising systems can also be seen and read by tourists or out-of-town vacationers coming in from other geographic locations.
Advantageous Use in Restrooms for Indoor Advertising Systems
A recent survey by Rice University in Houston, Texas revealed that indoor advertising has an audience in people who look for things to read while they are in the restroom, adding that this kind of exposure takes brand retention of products or services higher than any print advertising medium.
92.5% of the survey respondents retained product name and information from respondents. People go to restrooms several times in the course of a business conference, during a meal at a restaurant or in airports while waiting for their flights. Repeated contacts with different messages on eposter displays in restrooms result in recall of products and services, proving that the installation of indoor advertising systems is advantageous.
Entertained and Informed By Top Quality Indoor Advertising Systems
Whether in restrooms or in the hallways of malls, placement of indoor advertising systems give advertisers the benefit of time to have their messages read and retained by more than their expected target audience. And in bad weather, the placement of an electronic noticeboard in malls, restaurants and pubs for ongoing sports is invaluable to the fans who clamor to see championship games while a storm rages outside because they want to see the live scores, time counters, live close-up and instant replays up on giant LED screens even while they shop or dine.
The bigger the screen, the more attractive it will be to watch. The kind of event or message often dictates what the sizes of the screens in digital displays ought to be. Concerts, sports activities and government telecasts require top quality audio and video performance from indoor advertising systems to ensure that the audience is informed, entertained or both.