Floor standing digital signs.

Floor standing digital signs are being used for digital advertising due to businesses seeing the opportunity to market to prospects, however some industries need to market their products and or services at prospects at a standing height, this is when floor standing digital signs come into their own.

Floor standing dynamic advertising kiosks.

These are an all in one solution and comprise a screen as well as an advertisement player, solutions are available for both indoor and outdoor use. But the real main benefit is that these units can be operated by the prospect by touching the screens and interacting with the ads. This then allows the advertiser to test the products and offer different options that are then recorded on the ad player, this way the advertiser can create specific ads for specific demographics that they target.

Types of indoor digital signage kiosks.

There are 2 types of advertising signs in this category, the first is non touch and the other is touch screen, this allows the user to interact with the advertisements, by touching the front panel in front of the screen that is built into the kiosk.

These two units can either be part of a network or a standalone unit with an ad player that is updated using a flash drive. The difference here is that when an advert is going to run and does not require interaction a standalone unit is used, however when constant advert changes are required a networked solution is required.

Interactive kiosks use a network to take the reports back so that they can be analyses and future ads can be tailored to specific age groups.

Wayfinding.

Touch screen kiosks are also used for way finding, so next time you are in a hotel such as the Intercontinental Group check out the landscape touch screen kiosks, as these provide an in depth view of the hotel, the services available and what room conferences are held in.

Now let us look at the types of vertical markets use floor standing digital signs.

Floor standing digital signs in car dealerships.

Car dealerships use both interactive and non interactive kiosks to promote new models as well as advertising vehicles that the group has access to, these are usually aimed at people who are an existing owner of a vehicle from the dealership and are there waiting for their car to be serviced. Usually new models are displayed on standard non touch screen displays, whilst the group vehicle list is accessed through touch screen floor standing signs, this way the customer can select the type of car, cost, colour, transmission (manual or automatic) and then see what the dealer has.

Indoor advertising kiosks in corporate offices.

Now this is a solution that is located within the reception area, so when you are waiting for your meeting or you are a visiting dignitary, you can find out in under 5 minutes what the company does and how they are more successful than their competitors. People when waiting for a meeting need to be entertained and this is a perfect way to market to them.

Floor standing dynamic adverts at the theater.

More and more theaters are seeing the advantage of using floor standing electronic signs to inform visitors of what the performances are about, what time they start and how long they last. They can also be used to store literature on future productions.

Health centers using floor standing dynamic signs.

The UK NHS has invested a great amount in informing patients of updating their winter flu jabs, now they are using digital signage in the GP’s waiting rooms so they can be informed of what is happening at the practice and when gender specific surgeries are. As well as this when the doctor is ready to see the next patient, their name is put on the viewing screen with the relevant doctors room number.

These solutions are no larger than 46” in a portrait position and are networked to update content with patients names etc.

DOOH Limited are a leading producer of protective LCD enclosures, as well as supplying their range of floor standing digital signs to leading hotel chains.