Jan
Electronic Menu Boards For QSR Success
Electronic menu boards and QSR’s.
An investment into electronic menu boards is a big step, but worthwhile in the evolving market, where any advantage or tool to promote a product or service is crucial for a share of the economy. It may mean replacing the entire traditional menu – on paper or card and displayed in a plastic frame, with a state of the art LCD electronic menu display board, or a combination of flat screens – whichever suits your location and sales strategy.
How to build electronic menu boards.
Building an electronic menu board uses comprehensible hardware from specialist companies, like LCD Enclosure Global Ltd, who can provide exactly what your company needs to illustrate your product, merchandise or service. An adaptable software package including templates allows a flexible solution to creating a successful advertising campaign.
Benefits of electronic menu boards.
The benefit of running scheduling software on an electronic menu board offers a changeable menu, which incorporates changing prices, offers and selections at preset times of the day – this is a prime example of a fast food restaurant, where the three main meal groups all have different pricing applications and where daily offers bring in extra customers. These changes can be preset with-in the software, for what is known as scheduling.
The configuration of these electronic menu boards allows any number of LCD or flat panel screens to be used within the establishment, or externally – depending on the requirement. It is worth noting that only industrial manufactured digital posters/electronic menu boards have the ability to display the created software – a household TV or personal computer will not be suitable. These electronic menu boards have integral media players (which can not be removed and replaced with a cheaper solution!). It is possible to position 2, 3 or more screens to be placed side by side, or above/below each other to display an advertising campaign. These can be located at strategic places within a store (point of sale is ideal), entrance to a shopping mall or outside a dinning outlet.
What else for electronic menu boards?
Electronic menu boards have so many more uses too – they can promote a partner company’s merchandise, product or service, bringing in additional revenue, or display local attractions, weather or events. Being able to quickly promote a special deal, or update a price appeals to the passing public who will take advantage of a discount. While you wait and think about an investment into electronic menu boards – your competitors may already be ordering them!