Oct
Digital Signage The Modern Advertising Solution
Digital Signage Solutions.
Digital signage is the most controversial advertising medium, that is being deployed in almost every environment. Learn how digital signage can help as well as offend.
What is digital signage?
We are all aware that every single business needs to advertise their services and products, without this customers will not know anything about the company or the products they offer. Advertising has been the number one focus for most business owners, however only recently has the change from print advertising to dynamic digital advertising been appealing.
Even newspapers have gone online! So with advancement of technology digital signage was born, a digital signage solution can be created using some rather basic hardware and all any business needs is a display screen this can be either a plasma TV or LCD and a way to run ads on the screen. Here entry level media players can be used that store the advertising material on the memory card within the player.
But this is only the basic solution and does depend on how the business or company wants to be perceived in the advertising world.
Digital Signage For businesses.
Some companies opt for the all in one solution that either hangs on the wall or is floor standing, these digital posters are ideal as they incorporate a screen as well as a media player with some digital posters having the facility to be networked, enabling the entire digital signage hardware to be updated with fresh content at a moments notice. With screen sizes from 20” to 65” these will provide all the attention grabbing images possible to get your brand and products noticed.
Digital signage – digital menu boards.
Originally designed for providing menus in a digital format to customers in Quick Serve Restaurants, this digital signage hardware allows the screen to be split in to zones, the main zone could be running a video, with images in 2 other zones and a news ticker on the bottom. This captures peoples attention and can also promote your main product as well as a secondary product.
Digital signage and possible drawbacks
However, some customers do not appreciate the screens, especially when this new breed of screens broadcasts messages to peoples mobile phones as they pass by. Most of use have Bluetooth enabled on our mobile phones, so when a business man passes a cafe and he gets a message telling him if he buys a bacon roll he gets a free latte, this is of interest as more often than not, he will have missed his breakfast. This type of messaging is in its infancy and is likely to boom in the next 2 or 3 years, but as you can imagine, I would not like to receive messages on my phone that I have not requested, this is why shopping malls will have to display notices informing people to switch off their Bluetooth on their mobile phones if they do not want to receive any sales messages.