Jul
Digital Signage Fails!
Let us look at digital signage fails.
With electronic signage becoming more popular, you would think that companies that install and maintain these signs would get it right…As you can see over 2 days in July on a trip to London and then into Cambridge we saw these howling digital signage fails.
London Digital Signage Fails!
Well there are plenty to choose from, below is from the M & M store, as you can see the Audio and Aspect information is displayed in green, this is easily remedied by opening up the media player browser and clicking “hide” button in the settings.
Now this is good, (or not) for a leading tourist attraction, who make £10,000’s every day! On our recent visit to Madame Tussaud, we noticed the digital screen that was displaying the pictures of the taxi through London, had tape around it! How unprofessional! I wouldn’t mind but it had not even been cut neatly! Just hand torn.
Now, we are saving the best while last, a day later we went into Cambridge and saw these prime example of how wrong it can be! The start of more digital signage fails…
This is a new installation, how embarrassing! They have used an outdoor display that is weather proof, but I saw 2 problems, can you? The first one, is the most important – can you see the display? Even on a cloudy day the passenger information cannot be seen., what is it going to be like on a bright, sunny day? The next problem is, the display may be waterproof, but it will not withstand an attack with a hammer or other blunt item. That would result in the passenger information system being rendered useless, until the screen was replaced with an anti vandal solution.
Even from 1M away, it doesn’t get any better….Then off to Cambridge to see more. In one window of a global travel agent the display had a large box to the bottom right of the screen, that can be seen clearly from across the street. Surely staff saw this?
It stated instructions on how to create a factory reinstall disc!
It can happen to us all, but one thing is for sure, if we have to deploy these units, we have to maintain them! Otherwise frustration is experienced with more digital signage fails soon to be seen.