For All Your Outdoor Digital Signage Enclosures & Hardware

The amazing world of digital signage solutions, is expanding so fast that today’s latest solution is tomorrows obsolete stock.

With the advancement of interactive touch screens, this has pushed digital signage to the forefront of marketing.

Interactive displays enable shoppers to interact with the ad campaigns, so much so they can help increase brand awareness.

Interactive displays have been used mainly in the computer industry, allowing employees to use a touch screen when any other input device, such as keyboards and mice are totally impractical.

For example on a factory floor were standard paper drawings are lost or the even worst burned! Large touch screen displays are used with a touch screen, enabling the worker to zoom in on the actual digital copy of the drawing, to see the smallest details of the drawing in crystal clear definition.

Using the interactive technology, the digital signage market are now using them in DiD’s. DiD’s stand for Digital interactive Displays.

These DiDs are used mainly in shopping malls, the results are then compiled and a truly targeted ad campaign can be created using the data captured from the DiDs to maximise brand awareness.

This will ensure that the campaign is ubber targeted and will have the best results possible.

One restaurant in Texas had an interactive display that asked what people thought of their “specials”, they also asked what time they liked dinning and other details, such as the specific days of the week they would normally eat out.

With the data gained, the restaurant changed their specials, adding them to their main menu and marketing an “early bird” offer on particular days between 6 and 8pm, this information was the common days and times gathered during the interactive campaign, this boost their sales by 35%, especially in the “quiet times” of the restaurant.

This proves that Digital Interactive Displays work and how you could use them to boost your sales.