Sep
Digital Poster For Effective Dynamic Advertising
Dynamic, digital advertising is the fastest growing advertising sector and is not set to stop growing, this is due to the various types of solutions out there. If you are a large corporation you could afford to buy a video wall and deploy it the side of a building near a major road getting the maximum number of viewers. Reality is we just don’t have the budget for this kind of solution so the likes of tanning salons, hair dressers and even high street clothing companies are looking at digital posters to advertise their products.
A digital poster is a rather general term and covers both free standing LCD display enclosure as well as wall hanging displays, the most affordable are the wall hanging units and these can easily be deployed in any salon making it an instant talking point with customers and staff alike.
Digital Poster.
This sort of hardware comprises of an LCD screen with an inbuilt media player that stores the content locally on a memory card, in a lockable, secure compartment. What makes these unique is that they can be used in either landscape or portrait position, so if you intend on using a lot of movie clips to promote your products landscape position would be best for this, on the other hand if you are advertising hair products portrait position could be your choice of how the images are shown.
Using this hardware it is easy to use promotional videos and images to use on your digital signage, for instance if you are a tanning salon you could offer and promote skin enhancers to keep a tan for longer etc and use the manufacturers promotion products to do this, (all you would have to do is drag n drop it from the CD or DVD to the memory card, then choose how the content is shown.
Freestanding LCD advertising screens.
Similar to a digital poster, but floor standing, these have an LCD panel built in to the body and are only available with the screen in portrait mode. The media is stored exactly as on a digital poster, using a memory card. These do take up lots of floor space compared to the electronic signage poster that can be hung in shop windows and perfect for outlets in shopping centres and malls when shoppers pass by they can see the full range of services and products you offer.
One of the advantages of floor standing advertising displays is that the body can be customised with the company decals, this will add to your brand and your customers will then associate you with the leaders in your business sector.
One of the features built into the on screen menu for either solution is the ability to have rolling text at the bottom of the screen and this is easily achieved by creating an xml file using notepad and adding it to the memory card and using the menu call up the file and then select the size of the text, the colour of the background and the colour of the text.
LCD Enclosure Global – anything else is a compromise.