Sep
Digital Poster – Customer Engagement At Small Hotels
Digital posters are being used to enhance customer experiences in small, family run hotels, learn how you can benefit from a digital poster advertising solution.
Many bed and breakfast hostelries are moving away from the standard printed posters promoting local amenities and activities. When ever you visit a small hotel, in the past there has been a small table littered with pamphlets and brochures on local activities, such as zoos, buildings of historical interest and an opportunity for other local businesses to promote their products or services to visiting travellers.
Now in some innovative hostelries, they are deploying a range of digital posters, so that visitors can see exactly what is waiting for them, the best thing about his is that the businesses who advertise or who have previously asked to leave leaflets for their business are now paying hoteliers for this privilege, making the deployment a profitable venture as the costs of the ad campaigns pays outright for the hardware needed to make this work.
Increase hotelier’s profits.
With the digital poster coming in a price range of $899 for a 32” unit, this can easily be re-cooped very quickly, when they charge local advertisers $50 per month for displaying their ads, then when they have 18 customers the cost of the digital poster is recovered and that is in the first month, with an estimated $9900 profit for the remainder of the year. Now the internal media player has the capability to store both video and image presentations with a capacity of 16GB, enough for at least 200 businesses, you do the math to find out how profitable this could be for your operation.
Another option would be to deploy an interactive digital poster that has inbuilt Bluetooth, initially the investment would be more however the added benefits this would bring to your advertisers would demand a much high price, here for example you screen acts as a giant touch screen, so using your fingers as a mouse and touch the screen instead of clicking a mouse takes you to the destination you choose. So you might want to check out was is available for the children to do on a rainy day, you would select “children’s activities”, here you are taken to what is available, then make your choice from what is available – the advertisers may have a video or images of children enjoying the activities with a button to select for a discount voucher, now you can download this to your mobile or cell phone using Bluetooth.
Why would a hotelier do this?
There are several reasons why a hotel owner would offer this service to his quests, the first reason being the added profit generated from the advertising revenue. The second reason could be the opportunity to market the hotels facilities to visitors and guests of the hotel as well as providing a modern, uncluttered area for visitors to relax.
What a hotelier would need to make this work.
Apart from the digital poster, nothing as the majority of advertisers would supply the content they want displayed on the poster, so all you have to do is copy the content to a computer then drag n drop the content on to a memory card and insert it in the inbuilt player, then select how the ads will be displayed.
Limiting the advertisers to a set time period is a good idea and if they want a long ad they can pay for the privilege.
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LCD Enclosure Global – anything else is a compromise.