Jan
Digital Noticeboard For Customer Information And Advertising
Digital noticeboard for factories and QSR’s.
A digital noticeboard are becoming increasing common in many environments, these are used to inform visitors and customers alike and provides a unique platform for the business to promote their products.
So what is a digital noticeboard?
These digital noticeboards comprise of a commercial grade LCD screen that usually comes with a 50,000 hour warranty and has a built in media player. The media player can either be a standalone unit or a wireless media player depending on how the end user intends on updating the content. Even using the most basic media player solution, the player comes with software that allows images, videos and even a ticker to be displayed on the screen.
Even the more impressive Flash promotions can be displayed on a digital noticeboard, this will engage with visitors and customers alike in a unique way to promote your company or product.
The digital noticeboard range was originally developed from POS (Point Of Sale) digital screens and has developed over time into the corporate marketing solution of a digital noticeboard.
Who uses a digital noticeboard?
Let us look at the diverse industries that use a digital noticeboard, firstly the most obvious is the QSR’s (Quick Serve Restaurants), as these are been using them more frequently since the new food labeling bill was passed in 2011. This application allows restaurants to promote different specials on a daily basis while complying with the new bill and providing correct food labeling whilst at the same time using seasonal produce that is more cost effective and supports local suppliers.
Secondly, digital noticeboards have been used in corporate reception areas throughout the world, providing an overview of exactly what the company offers in terms of products and services, as well as providing news updates on current developments within the company. These solutions usually are integrated with a network media player, so content can be streamed over the Internet to other offices globally so they can use the same corporate content.
Thirdly, these are used in factories to provide employee information, this can range from the employee of the month to up coming training on the latest health and safety policies within the company and not forgetting one of the most important events – lunch! These digital noticeboards are used to promote the daily special that is for lunch from the canteen.
Investing in a digital noticeboard
Investing in electronic noticeboards can be very lucrative, as these units are available from 32” to 65” and the ROI can be as little as a couple of months. For example, one corporate office of a world leader in packaging deployed a 65” digital noticeboard in their reception, it had a network enabled media player allowing for prompt updates as and when the business needed it, however they had one issue the company did not have an on-site restaurant or canteen, so their marketing department contacted 4 local restaurants and offered some advertising slots on the digital LCD board.
The 4 restaurants offered the staff a unique QR code, that could be scanned using smart phones and this qualified them to a discount on the regular menu items, the corporate office had a return on investment within 4 months of deploying the digital noticeboard through the sale of the 4 advertising spots.