Apr
Digital menu boards and the London 2012 Olympics
Digital menu boards for QSR advertising.
Digital menu boards are wide spread and will increase during the London 2012 Olympics, as restaurants and QSR’s vie for passing business from people who are attending the Olympic Games.
Use of digital menu boards during the 2012 Olympics.
Many restaurants and fast food establishments are looking into how they can use digital menu boards before, during and after the 2012 Olympics. These can be used to during the Olympics for up selling meal deals to the passing trade as they walk to and from the Olympic Park, so providing the most attractive digital menu content is essential to tempt them in for breakfast, an early lunch or late dinner.
Digital menu boards after the Olympics.
After the 2012 London Olympics, the same digital menu boards will be used to market QSR menus as it did during the events, but will have certainly paid for themselves. So the extra business is pure profit in terms of advertising costs. These could also be used inside the Olympic Park to reduce queues in the QSR’s and would certainly meet the LOCOG sustainability requirements as well as void management compliance.
Digital signage using digital menu boards.
Example of digital menu boards
A digital menu board is a complete solution that has an LCD screen and a media player built in, just drag the content that will make up the electronic noticeboard and then configure the units to run in either portrait or landscape mode.
These can be used throughout the year to promote upcoming events and even provide promotions for the most profitable food items on the electronic menu display.
Digital menu boards – options.
The options are not endless, the hardware is available in different size displays, such as 40”, 46” and 55”, then you have to decide how you intend on updating the adverts on the media player. You can either use a networked media player that stores the ads on a hard drive or a USB media player that has to be updated manually. Once the application has been reviewed a solution can be picked and the cost effective advertising solution is provided.
Digital menu board solutions have a fast ROI and can even be used to advert other businesses and this additional income stream can pay for the hardware very fast.