Digital LCD signage posters used in reception areas.

What is the first thing you see when ever you enter a company’s reception area?

This is a certain way to capture visitor’s attention whilst waiting for their scheduled appointments. Now one of the best tools on the market is an LCD digital advertising poster, these come in a range of sizes from 19” up to 32”.

Creating the ads is also easy, all you need to do is add a couple of digital images or you can create a video and add that too.

Well what could you put on an LCD digital poster?

Well anything can go onto a LCD poster, images of products – you can put them on a CF memory card and then use different options to phase the images in and out. You can add videos promoting your products with rolling text that has a call to action.

Cost of ownership.

One of the main things that makes a project successful is the cost of ownership, if it is too high the project will fail. Well with any digital poster most of the software you need to create a campaign is already on your computer, so the ownership is very low.

If you have a product, take some pictures of it and promote it.

Who can use a digital LCD poster?

Well anyone from small mom and pa stores, dentists, doctors, beauty salons, universities and restaurants – basically anyone who has a product can use an LCD advertising poster and increase their brand awareness. These are perfect for digital restaurant menu boards.

One draw back…

The only draw back is that the posters cannot be networked so any content updates have to be either through the CF card or through a USB connection that is built into the poster, all you need to do is to add content to a flash drive and then upload it via the USB – this is ideal is you have multiple posters in one location.

This post is brought to you by Graham of LCD Enclosures Global – anything else is a compromise.

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