Apr
Digital Advertising – Is it about branding or the ads?
A digital poster provides attention grabbing and thought provoking content direct to the consumer proving 2 elements that are essential otherwise your digital sugnage and dynamic advertising project could be a waste of time and money.
When we talk about dynamic, digital signage people imagine large screens with clean, crisp ads that are promoting certain products or services. Now recently smaller businesses are looking at investing in this technology, due to it attracting the people aged 18 to 30 who accept technology more readily than other age groups.
Adverts.
There are several options here, as you can contact an ad agency who will create your content however you will pay for it, so it may be more cost effective to have your IT or web developers create something using flash formats.
For example a café or coffee shop could have an image of hot coffee with steam rising from the cup (using flash), this will then get the customers thinking I need a warm drink during the winter months and you can reverse this marketing in summer to increase the sales of cold drinks. This looks a lot better than the old printed ads on light boxes above the counters – don’t you think?
Branding.
No matter where you go, when you go in a store or restaurant that is trying to enforce their brand, you will notice that the staff is wearing the same uniform that is synonymous with their particular company, just look at McDonalds their uniform is the same throughout the world building on their loyalty and brand.
This is now being used in the digital signage industry with the branding of the floor standing digital posters, this encourages customers to use the digital signage solution to promote new products and is excellent avenue is digital signage.
LCD Enclosure Global offer a range of indoor digital posters that are either wall mounted or floor standing as well as manufacturing a range of outdoor LCD enclosure for outdoor digital signage protection.
LCD Enclosure Global – anything else is a compromise.