Issues with outdoor digital signage

Outdoor digital signage has begun to infiltrate our daily lives, digital out-of-home advertising and outdoor digital signage can be found in many places, almost everywhere we go. A growing number of companies are making greater use of outdoor digital advertising, which can potentially be seen by hundreds more potential customers who were attracted by the dynamic adverts.

While not overly complex technology that there are several challenges that must be addressed when considering the use of a system of outdoor digital signage as part of an advertising campaign or information.

Outdoor digital signage, time is the key.

Time is possibly the biggest challenge to be faced when considering an outdoor digital signage installation. Although some areas can have fairly predictable weather patterns, most do not. Potentially, the delicate and expensive LCD or plasma monitor that displays the ads will be subject to both extreme heat and freezing cold, which can seriously damage the computer’s role.

One solution to this problem is to invest in an LCD enclosure, this sealed unit will contain the monitor and has the ability to cool and heat the delicate digital signaling system, and maintain safe sealed away from moisture.

These hardy, LCD enclosures also help solve another major problem facing those who choose to use outdoor digital signage. Vandalism is a fact of life, this is nothing new for the 21 st century, the Vandals have been making the rounds forever. Sealing the outdoor digital signage system in an LCD enclosure is good, the electronic devices are safe from damage, and even graffiti, which is on the rise again in many cites. A graffiti artist can “tag” the LCD enclosure, not the electronic hardware inside.

The placement of the signaling system outdoors is another consideration, to be most effective the system really should be at eye level of the average adult consumer. If it is a larger screen, as seen in New Yorks Times Square, these are often quite catchy to be viewed from any height or angle however.

An LCD enclosure is increasing being used as part of the outdoor digital signage solution to promote a business or service in the lowest cost way possible. The truth is that we can expect to see many more of these signs popping up everywhere, advertising of all kinds of goods and services, or maybe just providing the information we need every day, such as news and weather (accompanied by advertising, of course).

LCD Enclosure Global provide everything for outdoor digital signage protection including their range of LCD enclosures, their high quality product accompanied with their 7 warranty makes their solution one of the most affordable on the market.