Digital outdoor advertising is the most effective method of promoting brands in the present day world. However, many will also argue that online advertisement is also very effective method.

Digital outdoor advertising for instant impact and immediate updates.

But according to the experts and also the volume of successful digital outdoor advertising has been far ahead in respect of branding for different companies who are finding their feet. So for any entry level company it is absolutely necessary that an extensive advertisement campaign be followed so that the brand can be established in the market. Outdoor digital signage will be the most important factor for this purpose. With outdoor digital signage more and more new and potential customers can be attracted towards your product, interest in your product is the most essential factor for generating the sales which will bring rewards to the concern.

Successful digital outdoor advertising.

Usually there are many agencies all over the world who owns certain digital signage which they offer for rent to different large concerns. The products on those digital signage are usually shown with the help of a software that is done beforehand and so no other manual control is needed. They are usually put up at prominent places all over the city and are available for all the citizens to see, they are put up in shopping malls, business areas and busy zones of the city. On the busy zones of the city there are very few people who stop and take a look at the ads for a very long time. So within such short time frame the advertisement has to put a permanent impression on the minds of the observer. So if informative content is uploaded through the digital signage network, the audience will be compelled to watch.

This outdoor dynamic advertising is cost effective as well. Even though one may find it costlier than having advertisement on the television but the effectiveness and impression in the minds of the consumers are far more in favor of digital outdoor signage than through television media. The LCD enclosures are also pretty affordable and the programming is done by agencies so you need not have to worry about software or programming if you are not technology minded. You have to provide them with the material of the advertisement for the outdoor digital signage campaign and they will do the rest.

Outdoor digital advertising is the best method of brand promotion through advertising nowadays and if proper care is taken regarding its application it can really give a boost for the company in years to come.

LCD Enclosure Global Limited produce a range of digital signage enclosures that are used primarily for protecting digital outdoor advertising solutions.

Digital signage protection at airports is another basic example of the developing and growing technology used in digital advertising and the protection the hardware needs. Government of any country tries to give their best shots in providing their best service possible in the transportation hubs. One can size up the management or the service of any country through how the transportation is provided. The first thing a person notices of any country is the transportation no matter if it is good or bad. After all, transportation hubs are the places where people first see when entering a country.

Digital signage in transportation hubs.

In these locations, the concept of digital advertising has added a star mark to the hubs, used for both business and leisure naming an impact with digital signage is essential. As the tourist who is new to the country and does not have a tourist guide needs to understand the procedures on how to get to their next leg of their journey. So the first thing they do is try and look for the direction boards to get the idea where they are or the place they have to go to.
Sometimes people feel shy to ask for the basic necessities or may be hesitant to ask anybody the way or any other requirement, the outdoor digital signage protection facility offers a great help to the customers. There are numerous digital signage devices that have been placed at different corners for every single need. The system of digital advertising is so popular and effective that every big and small company is making use of the concept of outdoor digital signage. Another major reason for the use of this digital signage protection at airports is the digital signage solutions are easily affordable. Not just at the airports, the easy affordability of the outdoor digital signage has made people use the outdoor digital signage everywhere.

Digital signage protection at airports.

Digital advertising has been introduced keeping two main things; one is to advertisement the desired object or any other service. Another purpose is to guide the travelers. The outdoor digital signage has acted as a digital for the people, for the better traveling and also the answer for the basic needs. Airports are the basic medium that act as a gateway to the people visiting the country, hence there should be quality service offered to the people. The devices that are used at such transportation hubs must be quality based so that the people get satisfied with the service and visit the country again. Outdoor digital advertising is one such mediums where there is no chance of ineffective service. The outdoor digital signage solutions is known for the picture quality, the quality of the video is very impressive. People just give a single glance to the advertisement but go on staring for minutes together.

Digital signage protection at airports is achieved by placing the digital poster or LCD screen into an LCD enclosure, these digital signage enclosures provide all the necessary protection in high public access 24 x7 due to their robust designs. Without protection, imagine what the consequences would be if the screens got damaged with the general public – it would result in a costly replacement.

LCD Enclosure Global Limited manufacture a range of LCD enclosures used for digital signage protection at airports.

Digital signage is considered to be a new field of advertising which is becoming very famous globally. It helps in providing an opportunity for a cheap and very effective method of reaching out to potential customers in the fastest and most hassle free way possible. Digital signage consists of hardware such as LCD and plasma screens, digital posters, ad boards, media players and interactive tough screens along with the necessary software that enables content hosting, control and networking among a series of these screens in a specific location, some of them however may require manual updating of content through a scheduling system. Digital advertising has become increasingly important and popular these days. These digital signage screens also find utility in the fields of cheap and fast communication and information dissemination on a large scale.

Digital signage hardware basics.

Digital signage hardware is basically any of the hardware equipment required for viewing the content and also the equipment required for the protection of the screens and other various hardware. This can in the form of LCD display, video walls, multimedia kiosks and projectors. One needs to have a perfect understanding on the network and bandwidth availability in order to successfully deploy the signage solution. Digital signage hardware is booming industry and in order to reap the benefits of his industry, the equipment must be chosen carefully according to the needs of the business. Digital signage totem displays are floor standing LCD posters that use a brand screen in order to display promotional content.

Digital displays as digital signage hardware.

Digital displays are also used for Out of home broadcasting, also known as OOH digital adfortainment which is a combination of advertising, entertainment and information. There are different types of digital displays which can be installed at any public location outdoors or indoors or even as mobile displays. LED and LCD are two types of technology that underpin digital display. Even though LCD digital signage technology basically LED and LCD televisions but their content can be controlled by a computer working with a combination of LCD ad player

Digital signage hardware and software are very much important for display of digital signage and they are not much expensive these days. Extremely popular and cutting edge in their resources, these hardware equipments ensures the best viability of access, entertainment, information and guidance though their screens and media players. As such, content can be networked and therefore manipulated through a single source without having to make any changes in individual screens. As such, on the whole, they manage to save time, money and effort in the long run which comes as a boon in today’s highly competitive, cash strapped world.

LCD Enclosure Global Ltd manufacture a range of LCD enclosures that protect digital signage hardware.

A digital display enclosure is a common place solution that can be installed in a matter of minutes but will last months, if not years protecting the hardware used for digital advertising.

Understanding the use of digital advertising.

Recently there has been an increase in a trend to use digital advertising so market a company, these companies either pay an advertising agency a set amount every month to produce and display their adverts that have been created using computer programs such as Flash. The advertising agencies use digital advertising as the modern way to advertise a product or service to a much larger target audience.

Or some businesses have decided to deploy a range of digital display enclosures for digital advertising solutions, as these companies have realized that they can sell advertising slots on their digital advertising systems hard drive, whilst outsourcing the content creation.

Digital advertising and a digital display enclosure.

Now installing a digital advertising solution can be expensive, however using a digital display enclosure allows the use of more cost effective commercial screens and media players, rather than dedicated manufactured outdoor screens. These digital display enclosures provide all the weather protection as well as physical protection from abuse, enabling the digital advertising solution to be deployed in any weather condition.

Possibly earnings from digital advertising

Imagine for a moment that you have 3 screens in a shopping mall advertising your products and services, then just think if you offered 2 minute digital advertising slots at a price of $200 per month. Providing the shopping mall has a large footfall you can easily expect to sell a minimum of 100 advertising slots, this would generate $200 x 100 customers = $20,000 per month. Bearing in mind each digital advertising station costs $3500 per location, the initial set up costs for 3 screens would cost $10,500. As you can see from the initial investment of $10,500 there is an immediate return on investment in the first month of approximately $7,000 once you take out the costs for creating the digital advertising content. With the following 11 months providing a minimum profit of $19,000 per month.

Is digital advertising profitable?

So for the first year after an initial investment of US$10,500 for 3 screens in one high footfall location will yield a return of $19,000 x 11 months = US$209,000 plus $7,000 for the first month making a total income for 12 months of US$216,000 profit.

So in any start up business, a profit in the first year of US$216,000 is very impressive, if clients require content updates, you can then charge the customer for the updates, ideal for generating new income streams during the holiday season and the summer.

LCD Enclosure Global Limited produce a wide range of digital display enclosure that are used for digital advertising.

Outdoor digital signage is one of the main vertical markets unaffected by a recession, so selecting the right solution for an application is essential for maximum results and a fast return on investment.

General overview of outdoor digital signage.

Dooh or Digital Out of Home advertising has been very successful in the USA, Canada and Australia, however Europe is quickly making up ground. Outdoor digital signage is the ability to provide information to consumers on products and services offered, this could be to update a loyal buyer of a promotion or to inform them of a new product launch making sure the brand is foremost in their mind. There are various ways to create an outdoor digital signage solution form the cost effective to the more expensive, yet more versatile video walls or large billboards we see at the side of the road.

Outdoor digital signage on a budget.

Most organisations are looking to maximise their investment in advertising, this is when a cost effective may be chosen, the end result will not look a cheap option, however it will give plenty of flexibility and can if needed be taken down and redeployed in another area with minimum disruption.

The cost effective outdoor digital signage solutions are as follows:

An outdoor commercial screen.
Some major manufacturers make weatherproof, outdoor screens, these can be used in almost any weather, but you need to be aware that the connections need to be double checked to ensure your media player that holds the content is compatible, another consideration is the cost as these dedicated weatherproof TVs can be expensive.

Commercial screen in an LCD enclosure.
Another solution is to use a regular commercial grade screen and put it inside an LCD enclosure, the LCD enclosure provides all the protection needed from the weather and vandalism due to its robust construction and unique high security locking system. Inside the LCD enclosure the units come with an internal TV mounting frame for the display as well as both heating and cooling solutions that are thermostatically controlled, in some instances of extremely high temperatures air conditioning units are fitted to the LCD enclosures.

Inside the digital signage enclosures both the screen and media player are stored safely and securely.

Football stadium outdoor digital signage.

Now if you have a large budget and want to have a major wow factor an outdoor digital signage solution could comprise of an LED panel solution, these screens are used in major outdoor events such as football stadiums.

The LEDs are in modules that are then mounted into a housing that is weather proof, it is then mounted to a frame to provide various mounting solutions. This solution can cost as much as $5,000 per square metre, so imagine the cost of a football screen.

LCD Enclosure Global Ltd manufacture a range of LCD enclosures that are used for outdoor digital signage protection.

Digital signage has many uses, but recently digital signage has been used to combat crime, learn how digital signage can reduce crime in your area.

Why use digital signage to fight crime?

Many people will ask why use digital signage hardware to fight crime, well the simple answer is that the hardware will be already deployed in high traffic, large foot fall areas and therefore attract a lot of eyeballs. So there is no need for additional installation costs, many smart phones will interact with the digital signage hardware and here is the unique way in which the hardware is used.

The hardware used for digital signage

All digital signage solutions incorporate either an LCD or plasma screen, that is in turn connected to a media player, ideally a network media player so the content can be updated form a remote location. Depending on the location and distance, either a fibre or copper digital signage can be set up that connects all the screens together, so each screen can be targeted to specific shoppers in that area.

But if the deployment is in a remote location or transportation hub, the hardware will need to be installed in to a digital signage enclosure, these are protective, outdoor LCD enclosures that are vandal proof, so the hardware inside stays safe and secure.

Digital Signage – the new crime buster!

Using the digital signage outlined above, any crime that has been committed in a community can be broadcast throughout the network with pictures of photo fits to the consumers in the mall, or transportation hub and anyone can then contact the free phone number if they have information.

A twist on this was used just after the UK riots when digi-vans traveled the locations worst hit and used large LCD screens that are built into the vehicle, displaying video images of offenders, that resulted in a high arrest rate, proving that digital signage can be used for other applications than just advertising.

This is another reason why an anti vandal LCD enclosure should be used, because the criminals may try to damage the digital signage screens in an attempt to prevent their images being broadcast.

LCD Enclosure Global Ltd are a leading manufacturer of LCD enclosures that are supplied to digital signage integrators throughout the world.

Digital signage LCD enclosures are used to protect the hardware inside, however in winter digital signage LCD enclosures come in to their own.

Digital signage LCD enclosures protection offered.

Digital signage LCD enclosures provide anti vandal protection to hardware inside, due to the welded steel construction and the high security door locks, then with the ultra thick viewing window made from toughened glass that has an anti reflective coating.

Now the vandal element has been addressed, let us look at other digital signage solution that does not involve digital signage LCD enclosures. The first one to consider is the LED video wall, these displays are constructed with a mass of LED’s, this solution can be scaled up to any size and can be installed outdoors in all weathers as these are sealed panels and are self ventilating.

Another solution is an outdoor digital poster, these are an all in one solution and are installed in outdoor areas, providing digital signage in a single product.

Digital signage LCD enclosures in winter

Digital signage LCD enclosures can be used in winter to protect the hardware, because if the hardware is damaged inside the outdoor advertising solution is down and lost revenue is guaranteed. Now, these digital signage LCD enclosures are fitted with internal heaters to heat the internal compartment that the electronics are stored in preventing them damaging. An additional solution is to fit internal insulation to the enclosure, just for the winter months. The insulation will retain the heat inside the enclosure reducing the amount of power used to power the heater and the heater will
work most efficiently.

Digital signage LCD enclosures all year round

Combining a thermostatic heater and a thermostatic cooling system these digital signage LCD enclosures make them ideal for an all year round solution for protecting digital signage hardware outdoor.

When insulation is added to a digital signage LCD enclosure it must be removed during spring and definitely before summer, otherwise the internal temperature will rise above 100 F and the insulation will hold in the heat and cause the cooling system to burn out in less than 1 year. The worst case could be the crystals inside the display are damaged with the excessive heat and the screen needs to be replaced as well as the burnt out cooling system.

All these can be planned in when digital signage LCD enclosures are being planned in to a project as part of seasonal maintenance.

LCD Enclosure Global Limited supply a range of digital signage solutions as well as manufacturing digital signage LCD enclosures

These watertight LCD enclosures need to be able to breath, or the hardware inside the watertight LCD enclosures will burn out.

Watertight LCD enclosures – Understanding the term

Watertight LCD enclosures are commonly referred to as LCD enclosures, the reason for this is that the watertight LCD enclosures are not watertight! If the LCD enclosure is fully sealed the hardware inside the watertight LCD enclosure will fail very soon. The reason these protective outdoor digital signage enclosures are called watertight LCD enclosures is that they prevent a certain amount of water ingress, so that the internal hardware is safe from shorting out.

Watertight LCD enclosures – Cooling

The cooling system inside watertight LCD enclosures must be thermostatically controlled, this allows for the protective outdoor TV enclosures to self regulate and keep the digital signage hardware cool or heated. The temperature ranges for these LCD enclosures is between -30 to 65 degree Celsius and is perfect for throughout the world.

Watertight LCD enclosures – design

Some manufacturers of these outdoor TV enclosures prefer to use vents on the side of their protective casings, the vents point down and as we all know rain never goes up! Others prefer to use plenum’s these are usually fitted to enclosures that are compact and the manufacturers always offer an air curtain as an optional extra – why? Well simply the TV within the watertight LCD enclosures generate a great amount of heat and due to the screen been too close to the viewing window a cool air curtain is needed to ensure the LCD or plasma TV does not fail due to the heat build up on the screens and burning out pixels.

Watertight LCD enclosures – anti vandal solution

Now what is the point in purchasing and deploying a digital signage solution in watertight LCD enclosures if the units are secured with locks that can be opened with a standard screwdriver. Just think if you have invested $10,000 in a digital signage solution to only find that the hardware has either been stolen or damaged as soon as the project has gone live.

Watertight LCD enclosures – mounting

Now we also have to consider the mounting of these watertight LCD enclosures, on the outside of these outdoor digital signage enclosures they have a VESA pattern so that they can be ceiling mounted or mounted directly to the wall. On the inside of these watertight LCD enclosures each one is fitted with a VESA compatible frame that takes screens with 200 x 200, 600 x 400, 800 x 600. These internal mounts are ideal to mount a media player off, so that the entire solution including all the hardware is contained within a single unit.

Knowing what you need from watertight LCD enclosures

You are now fully familiar with what is required and what to look for when you need watertight LCD enclosures to protect your outdoor digital signage hardware, this should in the long run save you some money on your project.

LCD Enclosures Global Limited are a leading manufacturer of watertight LCD enclosures, that are designed to breathe.

LCD enclosures are designed and manufactured to protect outdoor digital signage from vandalism, however during last weeks riots in the UK, these protective outdoor LCD enclosures protected the hardware from looting and theft of the rioters, resulting in riot resistant LCD enclosures.

One company designed their outdoor digital signage enclosure so that in the most demanding circumstance the LCD enclosure would protect the internal hardware from vandalism. These had been deployed in London and Birmingham for providing outdoor digital signage solutions to consumers.

The outdoor LCD enclosures where made from heavy gauge steel and the unique design coupled with the high security locks made them the best solution for preventing the looters taking the screens. The LCD enclosure where attacked with minimal effort and due tot he robust construction the rioters moved on to softer targets.

These riot resistant LCD enclosures had a 1/4” thick viewing window that the yobs could not smash, even if they had smashed the viewing window the screen and media player inside would have been extremely difficult to remove without opening the access door.

Other LCD enclosures on the market are equipped with cam locks, these standard locks are designed for indoor use and with that in mind can be opened with basic tools such as a screwdriver.

Riot resistant LCD enclosures

It is a sad day when we have to resort to protecting outdoor digital signage from rioters and looters, however their mind set is much different than any normal person, as they have an attitude that “if they can’t have it, no one can!” Usually meaning that if they cannot steal the TV they smash it so no one else can have it.

The only sure protection for outdoor digital signage is an outdoor LCD enclosure that can stand most vandal and looters attacks.

These riot resistant LCD enclosures are available in mild steel powder coated as well as stainless steel, made from thicker material than the Industry standard to provide that extra security that is needed in this day and age of mindless destruction. Even the internal mounting frame can be equipped with anti theft bolts, adding more frustration to any would be looter.

LCD Enclosures Global Limited have developed their range of LCD enclosures that now includes a riot resistant LCD enclosures.

We have noticed that more and more manufacturing plants are using a 36” LCD enclosure, these units are being used to display company information as well as production data, at the end of the production line.

This range of 36” LCD enclosure will accommodate a screen from 27” to 36” on the internal mount with room for a small form factor computer to be placed inside that is then sealed within the 36” LCD enclosure. With the unit being sealed against water and dust ingress this makes the 36” LCD enclosure perfect for general manufacturing applications and protects the internal hardware.

This 36” LCD enclosure is fitted with a filtered cooling system, making sure the inside of the enclosure never rises above a pre-set temperature, keeping the hardware such as the LCD screen and the computer cool and working efficiently.

36″ LCD enclosure

Due to their compact size these 36” LCD enclosure is mounted to a floor mounted pole (or ceiling mounted) to that the screen can be seen at the end of the production line, so everyone knows which order is being made and at what stage is it as.

When any visitors are on site, the screens can also be used to display the company’s products and services as well as production data so the visitors can see what level of production has been maintained in the plant. Thus enforcing the fact that the manufacturer is a high level manufacturer and has the capability to monitor and control the production.

Some manufacturing plants use this type of set up for issuing working drawings to the factory floor, eliminating lost drawings and old issue drawings being used to manufacturer a product. As it is reported that waste production in engineering companies is put at 15% due to the drawing be out of date.

Computers are used to manage our time more efficiently, now using them in a smarter way companies are seeing a rise in the contracts they win due to their investment not only in the production machinery but also in the technology they use.

We manufacture a range LCD enclosures that are used throughout the world for digital signage and factory information systems protection including 36″ LCD enclosure range.