Gas Station TV, who are the worlds leading in out of home advertising, using their unique way to bring products to market they have found that more consumers remember their ads rather than any other competitor, Gas Station TV deliver quality information and consumers have tended to rely on it and will look out for it on their next visit to the fuel pumps.

It has been found that the time it takes to fill a family car at the pump, the driver is captive and can be sold to, this is why gas pump advertising is exploding and is set to be one of the fastest growing markets in the world. For those three to five minutes, you are at the mercy of the marketing department.

We will see in the very near future, local maps and attractions can be printed out from the gas pump kiosk, these gas pump enclosures can accommodate a compact printer and some have credit or debit card readers built in, so they can even charge at the pump.

Most recently Verizon has purchased a gas pump signage company as they can see the advantage of this niche market and with getting in early they will yield better results than others who get in on the game later. Their experience in 3G and GPS communications will also see new and innovative solutions for the future.

As we have seen digital signage spring up all round us in the high street, we will see the same in the coming years when we are out on the road.

LCD Enclosure Global are the leading manufacturers of protective enclosures for the digital outdoor signage deployment from fuel pump enclosures to video walls, they have the solution.

Drivers really like the convenience of pay at the pump technology, as a typical sales man can drive over 300 miles per day, and paying at the pump will save him time which is valuable as he will never have that time again.

With up to 70% of drivers paying at the petrol pump this makes for 70% of less foot traffic in the convenience store attached to the gas station and operated by the gas station operator.

One company partnered with Chevron to educate and entertain drivers whilst at the pump refuelling, these pump top displays use video to drive and entice drivers into the onsite store. Using wireless technology, these were connected up to products in the convenience store promoting meal deals at specific times of the day, also called day parting.

Wireless technology is quick to deploy and has low installation and maintenance costs, the system is powered by an off site server that is connected wirelessly, with some wireless connections being bounced 40Km, distance is no longer an issue. Another aspect of this type of connectivity is that there is little disruption to the gas station operation, as the station does not have to close whilst the displays are added to fuel dispensers.

This system has been tested over a period of 6 months and has proven itself as a winner with an uplift in revenue form the convenience store by 40% on previous months, none fuel and car wash sales have soared.

LCD Enclosure Global have success in providing gas station advertising with their gas pump enclosure, to discover more call them on 888-460-3573.

Digital signage for the petrol and gas station were seen as the holy grail to increase revenue for the onsite convenience stores, with the deployment of gas pump advertising has come a negative side of the signage solution, this is the number of drive offs that happen.

So what is the alternative to removing the self serve solution? The most cost effective is to integrate a high quality surveillance camera into the gas pump enclosure and when the offender comes to the pump and picks up the nozzle to fill up with gas, the camera takes a high definition image of them that can be used in court to prosecute them.

How does it work?
On site in the convenience store there is a server, this then is cables to the gas pump were a thin client or small factor PC is installed, this records all the data, for processing payments etc, it is linked with Category 5e data cables. From the small factor PC, the surveillance camera normally USB connection is installed into the gas pump enclosure and then cabled back to the small factor PC, now the system is ready for use.

Don’t panic!
Not every customer is trying to drive off, like everything it is the minority and when times are tight, such as in a depression or recession this type of crime always increases.

LCD Enclosures Global have many years experience providing fuel pump advertising solutions throughout Europe as well as developing a range of gas pump enclosures.

For more information contact LCD Enclosure Global on 888-460-3573.

The gas station digital advertising industry is said to be worth over $3 billion, this is down to the time it takes to fill our cars up with gas, me personally it takes 3-5 minutes and rather than stare at the display to see the amount I am spending I would much rather watch TV, this is why gas station television is huge and why advertising in these channels is so lucrative.

With the profit margins razor thin for the gas station and convenience store owners, digital signage at the gas pump is the most cost effective method of attracting customers attention and getting them inside the store to make additional purchases once they have filled their tank full of gas.

However, the pump top advertising solution is not only restricted to advertising, but it also includes news bulletins, weather reports and sports news giving the consumer a perceived value whilst they fill their car up and they are more likely to return to the same gas station if the experience was a pleasant one.

How does the solution work?
The television displays have to be sunlight read-able and at eye level, this can be achieved with a non reflective viewing window on the gas pump enclosure, these provide both video and audio from internal speakers providing the consumer with a broadcast TV experience. The content needs to loop for no more than 5-7 minutes, as this is the average time it takes to fill up, the media can be stored on a media player that is inside the gas pump topper, this can either be hard wired or wireless for ease of updates.

LCD Enclosure Global has many years experience providing fuel pump advertising solutions throughout Europe as well as developing a range of gas pump enclosures, that are available throughout America & Australia.

For more information contact LCD Enclosure Global on 888-460-3573 (toll free).

After 3 months of development and testing, their solution can offer weatherproof protection to LCD displays from 15” to 55”, one display is positioned on either site with the media player or small factor PC’s being stored in a compartment between the displays, speakers are fitted to the roof or front of the enclosure for maximum sound quality.

These are a perfect solution for petrol station signs around the world, as they can be used to market the in-store merchandise of petrol stations or local promotions, whilst customers are filling up their vehicle with petrol.

For more details about their petrol station advertising solution, contact them on:
European enquiries +44 (0)844 3578687 or
USA enquiries 1-888-460-3573.

LCD Enclosure Global – anything else is a compromise.