Digital signage is becoming exceedingly important day by day. These days’ solutions such as the digital signage totem allow all businesses to deploy an advertising campaign outdoors in any type of whether, using state of the art solutions that contain an integrated air conditioning unit for cooling of the screens in dynamic advertising campaigns that can be located in any outdoor area. Digital signage totems can be locked in LCD enclosures thereby safeguarding them against any outside influences. Outdoor digital signage totem also come equipped with network enabled media players which can continually display videos and media content throughout the network.

Digital signage totem has changed outdoor advertising.

Outdoor advertising itself has gone by some dramatic changes from the past few years. Dynamic digital screens are becoming highly used throughout. This rise of digital screens is brought about by the flat screen revolution. These screens can easily mounted on walls, in restricted spaces and can also be mounted on pedestal for use in standalone displays. Simple and easy to use, they are frequently seen around shopping malls and other such public areas and are often standalone or connected by a network.

Another ready to use solution when space counts as a problem are free standing digital signage systems which are very obtrusive and can command audience attention which otherwise maybe deviated in the case of flat posters. Centerpieces, wall stands and even rest rooms can be fitted with these screens taking the entire campaign of marketing and communication to a whole new level.

Alternatives to digital signage totem units.

In order to use a digital outdoor signage the simplest method is to erect an LCD enclosure and then install a standard commercial grade screen inside it. This will ensure the security of the screen and any media device from the weather and other outside factors. Floor standing digital signage solutions are considered to be the most noticeable methods for offering the content to the floor piece and unlike digital posters they are impossible to miss. Thus, outdoor digital poster structures offer the most effective and cheap from of transmission of information and media.
These digital signage totem solutions offer the convenience of space, low maintenance and also a great way to access and make changes to the content whenever necessary. Connected to a network, changing them becomes a matter of seconds with a few clicks on the computer and the fact that they can be fitted with touch screens makes them great for information kiosks, jukeboxes and a host of other functions.

LCD Enclosure Global Limited are a premier manufacture of LCD enclosures, these also compliment their range of digital signage totem.

Interactive digital signage has been around for some time from interactive digital posters and kiosks, but now using the latest in technology any surface can be used to be used as an interactive digital signage solution.

How interactive digital signage works

When consumers and shoppers pass a window display in a mall or the high street, they are unaware if the advertising on the window is interactive or not, this causes consumers to hesitate as they don’t want to touch the window if nothing happens for embarrassment reasons. Now there is a solution that actually detects passing consumers.

Installation is simple, a sensor is placed either in the ceiling or the side wall, the sensor creates an infra red curtain that detects human movement, when passers by pass through the “IR curtain” this activates the digital signage campaign in the processing system.

This solution can accommodate multi touch up to a maximum of 20 individual touches at the same time, the distance the IR curtain reaches is a maximum of 50 metres.

What surfaces will work with interactive digital signage?

This solution will work on most surfaces including; glass, wood, steel and acrylic making it a very flexible solution.

Technology used in interactive digital signage

Interactive digital signage has commonly been installed on digital posters, digital menu boards and floor standing LCD advertising screens using either infra red touch panels or resistance touch panels depending on the budget and application. We have even seen ceiling mounted projectors used to project an image onto shopping mall floors and when people stand on the sensor pad in the floor the image reacts.

We have also seen interactive digital signage used for way finding in cities as well as shopping centres and hospitals. Usually deployed in the main reception areas with beacons mounted at key points throughout the location so visitors can double check their location to ensure they are heading in the correct direction.

Also, interactive digital signage is being used in car dealerships to display the vehicles the dealership has that fits the criteria of the customer who uses the interactive screens to select the make, model and colour of the vehicle. Reducing tire kickers and making the sales team more efficient.

LCD Enclosure Global Limited are a leading manufacturer of their range of digital signage enclosures as well as supplying various interactive digital signage solutions.

Digital signage has many uses, but recently digital signage has been used to combat crime, learn how digital signage can reduce crime in your area.

Why use digital signage to fight crime?

Many people will ask why use digital signage hardware to fight crime, well the simple answer is that the hardware will be already deployed in high traffic, large foot fall areas and therefore attract a lot of eyeballs. So there is no need for additional installation costs, many smart phones will interact with the digital signage hardware and here is the unique way in which the hardware is used.

The hardware used for digital signage

All digital signage solutions incorporate either an LCD or plasma screen, that is in turn connected to a media player, ideally a network media player so the content can be updated form a remote location. Depending on the location and distance, either a fibre or copper digital signage can be set up that connects all the screens together, so each screen can be targeted to specific shoppers in that area.

But if the deployment is in a remote location or transportation hub, the hardware will need to be installed in to a digital signage enclosure, these are protective, outdoor LCD enclosures that are vandal proof, so the hardware inside stays safe and secure.

Digital Signage – the new crime buster!

Using the digital signage outlined above, any crime that has been committed in a community can be broadcast throughout the network with pictures of photo fits to the consumers in the mall, or transportation hub and anyone can then contact the free phone number if they have information.

A twist on this was used just after the UK riots when digi-vans traveled the locations worst hit and used large LCD screens that are built into the vehicle, displaying video images of offenders, that resulted in a high arrest rate, proving that digital signage can be used for other applications than just advertising.

This is another reason why an anti vandal LCD enclosure should be used, because the criminals may try to damage the digital signage screens in an attempt to prevent their images being broadcast.

LCD Enclosure Global Ltd are a leading manufacturer of LCD enclosures that are supplied to digital signage integrators throughout the world.

Retail digital signage is fast dominating the field of digital signage, due to the ability and need to provide customers with information on products that are on offer, due to overstocks or due to current demand.

One key location is occasionally overlooked and this is the point of sale location throughout a store, there are solutions such as digital signage totems that provide both static and moving ads in the same unit.

Our retail totem solution provides a unique solution that enables retailers to advertise using static images as well as engaging with customers through videos of other items that may be of interest to the consumer all for a very cost effective price.

Retail digital signage

Now any retailer can deploy retail digital signage for a fraction of the price they previously thought, due to the development of digital signage hardware, the content can either be controlled from a central office such as the head office for large corporate retailers, to locally for smaller family run retailers.
The digital media player used for retail digital signage is one of the keys to its success, these are either USB for local content storage to a network enabled media player and do depend on the amount of content the retailer intends to use.

Retail digital signage – media players.

USB media players store the promotional content on a memory card that is inserted into the media player, these are limited by the maximum size of memory card (16GB), they are very affordable but they also need manually updating by either swapping the old memory card with a new one with updated content on or by using the USB connector on the media player. However this can be time consuming if you have a number of these solutions throughout the retail store.

Network enabled media player, this is a media player that tends to have a hard drive built in to store the content locally usually 160GB and content updates are done through the internet from one central location. These media players are most costly than a USB media player however if the retailer has or intends to have, over 30 digital signage solutions in any one retail store the network solution works out more affordable when you calculate in selecting someone per location to update the content manually and their time in doing this.

Retail digital signage solutions now include our retail totem solution that will accommodate most commercial grade screens in portrait orientation, with a selection of media player in the lower section. The rear of the digital signage totem can be branded with the companies logo or any other graphics, the front of the digital signage totem is branded from the floor to just below the screen with a static, printed ad with the screen displaying moving images, videos and in some cases audio.

LCD Enclosure Global Ltd provide a range of digital signage solutions from a single digital menu board through to a network in a retail digital signage environment.

Interactive digital signage is seeking a tremendous growth in the past 6 months, as organizations are understanding that it is easier for consumers to interact using dynamic advertising.

There are some quick serve restaurants that have deployed touch screen tables, so for instance whilst you are waiting for your order, you can go and play air hockey on the tables, this helps the restaurant in time warping, so customers think they time they have waited for their order is much less than it actually is.

Another option, is to use the interactive tables to promote specials such as children’s parties, meal deals and it will hold in the consumers mind for future reference.

Even some places of worship are using digital signage, they are using them to display on the floor a sea of flower petals, that the bride walks over, some think this is cheesy and some love it.

Indoor digital signage

We even offer an interactive outdoor digital signage totem, this used our regular outdoor digital signage totem with the viewing window replaced with an infra red touch screen panel that connects to the commercial screen providing the touch screen solution. This has been developed from the touch screen digital signage solutions that are used in car dealerships.

These floor standing units provide all the information in segments on the screen, so all a customer has to do is touch the segment they are interested in, for example a car dealer may sell Ford and Dodge vehicles, but also has access to a network of different manufacturers vehicles.

In the main screen will be option to search by manufacturer or price, then when you touch the price category you will see different segments representing the different price category, so choose $10,000 and see what cars are available, then you can actually click on the vehicle you like and see the full details including mileage, service history and extras on the car.

It sounds complicated, but it isn’t all you have to do is create folders, much like a website and link the segment to each folder.

So the Pricing segment would have say 5 categories, $2500, $5000, $7500, $10,000, then when the segment is chosen it takes you to another folder with cars available for that price in manufacturers name order, just touch the car makers name and keep going until you see a car you want.

We manufacture a range of LCD enclosures, as well as supplying digital signage solutions, call us on 0844 3578687.

The means that you would use for advertising your company, goods and services would affect both the short term and long term victory of the business. There are certain marketing techniques that include nontraditional methods of advertising. One choice of establishing an advertising kiosk for your business would be in a planned location. A kiosk is defined to be a portable structure (usually on wheels) that is compact, which would be set in a communal area in order to grasp the attention of bystanders. The kiosk comprises of walls, shelves or some other space to set items for trade or when you are planned to make use of the arrangement as a sort of advertising means of transportation, you would stick handbills, signs and posters on its surfaces. Some of the advertising kiosk has an indoors area for someone to stand whereas others can have area vacant on the outer surface so as to place the ads.

Advertising kiosk.

To rent an advertising kiosk space is generally affordable when compared to renting a space on the public notice or some other recognized property. For renting a billboard which would cost up to few thousand dollars monthly, you can rent an advertising space on a petite kiosk just for few hundred dollars monthly on your local shopping centers. While you are more concerned on advertising costs, consider printed advertising workings that would be most excellent for your company. Since a kiosk is portable, you would also ask to adjust the place when you come to know that the foot traffic in that particular area doesn’t have members of your target viewers. Prior to selecting a site for placing advertising kiosk, make a decision on your target advertise.

You may also own or lease the kiosk structure of your own to be used for advertising. You have to make sure that you get permits that are needed to run the kiosk lawfully in an area. This would be very significant when you are planned to place an advertising kiosk outside in public areas. Don’t be under risk and fined for setting the kiosks in public areas with no permission.

An alternative to an advertising kiosk maybe an LCD enclosure, these LCD enclosures can be located anywhere outdoors.

LCD Enclosure Global provides various solutions for digital signage from an advertising kiosk to an LCD enclosure, all at affordable prices.

An interactive system that is designed for public use delivering information or enabling transactions is called as a Kiosk. Standard or conventional applications that ate developed for information kiosks offer users with information, the capacity to take part in loyalty programs, and business ability. Enterprises make use of kiosks in order to boost up customer devotion, reinforce their brand with the target clients so as to reduce operational expenses. A kiosk comprises a PC and a display and permits for the customer input of data through an input device including either a keyboard or a touch screen. These kiosks can be used indoors as well as for outdoor digital signage applications

Interactive kiosks are autonomous computing units providing access to on-demand transactions and communication. Some of the examples are retail product locators, bill pay terminals, and airport self-check-in systems. Other differences contain kiosks which rent download multimedia data to handheld media players DVD films or burning custom CDs and DVDs on demand. All these systems make use of modular hardware plans which can be extended to contain several peripherals including card scanners, touch screens and thermal printers. You would classically observe a touch screen and keyboard used for entering data, with card readers and the barcode scanners. The most commonly used output device is a thermal printer.

Interactive kiosk.

Interactive kiosks have a modified, case-hardened enclosure, (not dissimilar to an LCD enclosure) else it may merely be a standard computer which has been purposed again for interactive kiosk works. Practically any kiosk purpose in this circumstance will be interactive, hence this name is certainly adopted to lessen uncertainty amongst the various sorts of kiosks (high-tech and low-tech) which are in application these days. Interactive Kiosks function wholly as stand-alone “fat clients” parts – by means of easy Wi-Fi association to a centralized Administration Centre – meant for day to day updates, context changes, viewing and tracking of client capture information.

The advertisements for interactive kiosks comprises of a wide variety of applications ranging from casino games and voting apparatus to the real-time point-of-sale (POS) units. The embedded storage keys in these applications need a high duty cycle and numerous levels of safety in order to meet authoritarian standards for client data and software protection for IP, and as well operating devoid of failure all round the clock.

LCD Enclosure Global offer various solutions for digital signage, from an interactive kiosk to LCD enclosures.

Interactive digital signage has recently become a hot topic among buyers and retail giants alike. With the help of these digital signage solutions, buyers can browse the information they require within a period of time on a large digital display. Even more so, are able to make their purchases directly to retailers without any hassles, as well as any sales assistance.

Interactive digital signage as the name suggests closing the sales process with only the fingertips of buyers. They also have product information, directions and events information and consumers are not faced with the irritating annoyance.

As you know that today’s market scenario has changed completely with marketing messages are formulated in a more creative manner than ever and are available to consumers on an hourly basis. The overall objective is to establish the company or products identity. Therefore, interactive digital signage has changed the rules of existing marketing game as a whole.

Companies are always concerned to find ways to improve the effectiveness of their marketing campaigns. However, a growing number of companies these days are finding ways that could stimulate sales and reduce marketing costs at the same time. These include digital posters, billboards and much more to achieve this purpose, but most of these forms lack the ability for the consumer to leave deedback about the experience. This information can be used to better match the sales or marketing message to the prospect. Therefore, this invaluable service is offered primarily for interactive digital signage.

Interactive digital signage

In most developed countries, where the trend of interactive digital signage has already been happening, the pattern is more or less similar. At first, when digital displays showing the contents of a stream or a particular timed loop, the buyer, seeing for the first time, are fun. However, over time, these samples lose their attraction and consumers are less attracted to them. In the next phase, the sample was reduced to eye level, but here is the problem that people are tempted to touch the screen. In addition, interactive digital signage has the ability to offer people what they want to achieve at the same time engaged with interactive content.

Interactive digital signage is also provided with a large touchscreen that is often over 26 and therefore makes an interactive marketing tool. Touch screens offer the buyer a spontaneous, natural interface, along with the interaction that gives clear information about the needs and desires of the user. This information is used by marketers to precisely target consumers and get instant feedback on the product or service offered by them. This accumulation of information is very useful for traders to enable them to modify their future marketing strategy.

LCD Enclosure Global supply a range of interactive digital signage solutions as well as manufacturing their own LCD enclosures.

An interactive kiosk is at the cutting edge of the new digital signage revolution, these solutions provide the added benefit of engaging with the prospect to improve your brand awareness or to market your product range.

What are the various types of interactive kiosk?

These can vary in size and orientation, from small 42” touch screen kiosks in portrait to massive 65” interactive kiosks in landscape. Let us look at them individually.

Floor standing kiosk.

As the name suggests they are an all in one solution that once the base is attached the kiosk can be placed on the floor and the screen is at an adults heights, now the difference starts as there are several ways to store the advertising media, as well as different ways to update the content.

Standalone kiosk.
These units are a basic, entry level digital sign, the media is stored locally on a memory card that is located in a media player that is built into the screen.
Advantages: cost-effective, easy to set up
Disadvantages: Can only update content manually using a flash drive.

Interactive kiosk.
An interactive kiosk has a single or multiple touch panel that displays advertising content and is used in locations to target specific customers to find out exactly what products they are searching for.

Just like the standalone kiosk, the touch screen kiosk has a commercial grade screen that has a brightness of 500 cd/m2 and a contrast ratio of 1500:1.

Now the advertising material is stored on an internal hard drive with a 160GB capacity and has the facility to connect to a wired network or even a wireless access point so that content can be uploaded remotely, this is ideal if the digital sign is part of a much larger network.

These signs are available in both landscape and portrait position, depending upon the location the sign will be deployed in.

The above solution is ideal in shopping centres and can be used for way finding as well as digital signage.

How can an interactive kiosk help a business?

When a customer enters an outlet or bank they may not know exactly what they are looking for, let us look at a bank example first.

A customer wants to make a regular savings, but they do not want to incur any penalties if they need some money for an emergency fast, now using an interactive kiosk the bank can upload all the data on the products they offer and be titled, savings, savings with quick access, so the customer would select the second icon on the screen by touching the screen, then they are taken to another screen that asks how much they wish to invest every month, then on the third screen the customer is asked what notice they like to work with. This could be an instant access account with a low interest rate or an account that needs 4 weeks notice and gives 7% interest on the savings.

Now the customer can then note the reference number down or go to an advisor who can instantly bring all the data up the customer has just inputted into the screen, print out the application form and the customer then signs the form accepting the terms and conditions.

A bank can use this tool to save employees time with dealing with customers who have no real intention of opening an account.

LCD Enclosure Global supply a range of interactive kiosk for indoor and outdoor use, as well as manufacturing their own range of LCD enclosure that are used to protect outdoor digital signage hardware.

Outdoor digital signage can be as expensive or as affordable as you want, now we are looking at the second part of outdoor digital signage hardware, this is the outdoor kiosk.

An outdoor kiosk.
Normally used in outdoor locations in high foot traffic areas, these can be purchased with or with a touch screen, these touch screen come in various technologies form resistive touch to sound audio wave and this does impact on the price, making them very expensive.

Outdoor digital signage using a kiosk.

These function by way an internal computer, in the base of the kiosk, this connects to incoming cables for power and internet feeds through the base and these expensive pieces of equipment are normally fastened down securely to prevent theft.

All the hardware is accessed through the rear of the kiosk by the rear door, one of the main advantages of these units is that they are very flexible and return on investment is usually quickly than other digital signage hardware due to the fact that the consumer actually engages with these kiosks and makes the experience more memorable and easier for the consumer to link the product on screen to a higher perceived position than their competitors.

Vandal protection is necessary and so comes the standard drop test, these kiosks will withstand a 500 gram steel ball bearing being dropped from 1 metre onto the viewing screen without damaging the viewing window, this is essential as we cannot guess what a vandal will try and do to an outdoor digital signage kiosk in a remote setting.

An outdoor digital signage kiosk are available to take screens from 40” up to 80 inches including, 46”, 50”, 60”, 65” and 70”, usually the price can be as little as $1999 without a touch screen or $2,499 including a touch screen depending on the customers requirements.

Updating the system is simple, all that needs to be done is login to the outdoor digital signage network and update the content, this is perfect as it can be scheduled for specific sites to have one add and another group of sites to have a different promotion running.

When installed, these outdoor digital signage kiosks are very pleasing to the eye and investors can be safe in the knowledge that their money is secure in the technology as these units have built in security to protect the hardware from a thugs attack.

LCD Enclosure Global, the outdoor digital signage experts.